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07 Aug

Marketing yourself as a personal trainer is a fundamental part of modern business, and if you’re hoping to create a successful brand then it’s never been more important. Establishing a strong website and social media presence helps create a digital footprint for potential clients to find you. So, what do you need to think about before hiring a studio and creating content?

Finding an affordable fitness space to rent

Finding space to hire in London has been a constant battle for personal trainers since what feels like the dawn of time, so when looking for a studio or gym to hire for filming the search can be challenging. First off you need to consider if the gym allows filming and second whether you will have to share the gym with the public. Private hire can be an investment so if there is anyone else you can work with to make the cost manageable it’s worth checking. Personal trainers have been known to hire a fitness space together and share the creative costs for photography.

 

Striking a deal with a gym that rents space regularly

If you are looking to create content regularly it is often worth asking if a special rate can be worked out for regular bookings. If you know you need to hire every month or twice a month, most businesses will be happy to have loyal customers. You may have to show some commitment first so bear that in mind if you are expecting discounts straight off the bat. Gyms that have a large public membership or are not used to hiring gym space will charge thousands to close facilities so searching out independent gyms that you can build relations with can save a lot of money.

 

 

What equipment is available in a Fitness space for filming?

Every gym and studio will vary in the equipment that is provided, so to make sure you have everything you need for your shoot, request an equipment list or virtual tour prior to booking. Any professional establishment will have a list ready for you. Particularly if fitness spaces are designed for rental, they should have a variety of functional equipment which should showcase the strongest exercises visually. We all love seeing compound big lifts, battle topes and kettlebells, this should be a minimum expectation.

Are there changing rooms?

Seems like an obvious question but it is often overlooked. If you are working with models, then you will need them alongside toilet facilities. If booking a space for filming, it would be important to have at least two changing rooms if the shoot consists of over 5/7 Models.

 

What’s the maximum capacity?

Sometimes shoots can be a one-man band other times it requires models, creatives, and support, so it’s always worth asking if there is a maximum capacity especially considering Covid-19 restrictions. Most Personal studios that are set up to allow renting for a full commercial filming crew would at least 1000 SQ ft. If a Fitness space for rental has less than 1000 SQft it is likely a small personal space often only able to support Personal trainers,

 

Timing is key

Planning for unforeseen eventualities when filming is a must. When working with people there will always be an element of uncertainty, so give yourself extra time to make allowances for the little things which could take you off guard and be time-consuming. Plan to always arrive 30mins prior most locations that hire fitness spaces out will allow setup time ahead of paid shoots, but this will often need to be confirmed.

Location and parking

When hiring a gym or personal training studio you need to make sure it is accessible for all involved in bringing together your project. Can the location be reached easily? Is there parking nearby or on the premises? Where is the nearest station? How long does it take to reach? All questions worth asking. A large percentage of Gyms and Fitness facilities will be located near tube stations but if you’re travelling with a large film crew it would be suitable to check private or street parking.

 

Equipment

Phones have come a long way in the last 10 years especially cameras, so whether you’re using a 4k Redcam or your mobile phone, make sure you have your equipment in check, backup storage, chargers, batteries, lighting, microphones, which can all become a nightmare if left unchecked. Save yourself the headache and make a list of the essentials so that nothing gets left behind.

Be respectful

When you are finished take time to put equipment and things you have used back in the rightful place, respecting the facilities will help build a good working relationship overall which can only be a positive. Think of a relationship of an Air Bnb rental model, or being a guest at someone’s house. Most Gyms/Studio will supply Rental and Rules so a clear checklist will be available to compare against. Often giving a few extra mins can help secure a good first impression to the Facilities Manager.

 

For more information please contact [email protected] with studio hire in the subject line.

 

Thanks for reading

PT Workspace team

22 Jul

Summer is here! This month the kids start to break up from school and holidays are fast approaching on the horizon. Now more than ever there is an urge to escape the last 18 months and find some enjoyment in getting away. So with clients taking time off, cancellations, isolation and rearranging because of parental duties etc, how are you going to navigate the next couple of months as a PT? Summer for most trainers can be a quiet time, so how to best prepare for this?

Our advice would be to use this time wisely and hears how…

 

Marketing & Content

Clients want to see professionalism, which is why it’s so important to make sure your social media platforms represent this. Creating content is a great way to communicate and generate interest in your services. Spend some time planning what you think potential clients might want to engage with. Find some quiet time at your gym or studio and see if the studio manager will let you utilise this time to create content.

Google/ Facebook reviews are another great way to help potential clients buy into your services, kindly suggest to your current clientele to share their thoughts on your services when they have some free time. Most will understand how vital this can be for small businesses. 

 

Improving client Retention 

How can you improve the services you already offer? What extra could you provide which will go above and beyond your client’s expectations? Even if they are leaving for a holiday could you be supporting them? With so many resources available to use, it has never been so easy to connect and check in with your clients. Checking in can make all the difference for retention, if you show you care your clients will often show their loyalty.

 

Goal Setting 

We are halfway through the year and whilst goal setting generally takes place at the start, it’s important to check in with yourself to see where you are at. Is there anything you could have done better this year so far for example? Sometimes big goals can be overwhelming, could you break them down into smaller goals to help towards the bigger picture? Once you have achieved your goals, what’s next?

 

Be Proactive 

Success rarely falls at your feet and sustaining a successful business take time and nurturing. It’s been a tough year all around for business, so if you are not sure how to move forward consider a mentor or someone who can help offer advice having got the T-shirt.

 

Thanks for reading

PT Workspace Team

21 Apr

We are back and ready for business! April the 12th was long-awaited for many in anticipation of gyms finally opening, alongside restaurants, bars and shops in line with Government guidelines.

Private personal training Studio

Never in all the years of operating have we had to close our doors, a feeling echoed by many business owners, but now we hope we are finally over the finish line. Since 2016 it has been our mission to elevate the industry for personal trainers, providing luxury private studio space where personal trainers could grow and develop their own businesses without the worry of extortionate rental rates which are unwavering and impractical for many small businesses. 

 

Flexible Studio Rental Model

Thankfully since then, the industry has come a long way, and whilst the giants of commercial gyms continue churning over trainers like they are replaceable, at least there are now options available, as private personal training studio’s and small group training facilities have continued to grow in popularity, offering a more flexible and community feel to what can be a lonely business at times. Clients, as well as trainers, enjoy a more private space to train in, especially with the pandemic causing crowded spaces to feel unsafe.

Before the birth of private personal training studio’s such as PT Workspace, meant finding a gym space that you could call your own was near on impossible unless you were fortunate enough to have your own private studio. Many London parks now charge upwards of £100 per day to train clients, and many gyms want to keep their PT’s and clients in house where possible.

Studio Hire in London

With the expansion into online training, private studio hire has moved into different realms, where personal trainers now seek space not just for one to one training, but also a professional backdrop to create online content for websites and social media. Now is an amazing time to enter the industry with health at the forefront of peoples minds and the encouragement to live a more active and healthy lifestyle. There are finally options for trainers!

 

Stay healthy and Safe.

Thanks for reading

PT Workspace Team

20 Mar

Studio Hire at PT Workspace

Since opening our doors in 2016 in the borough of Highbury & Islington, PT Workspace has gone from strength to strength and the fully equipped personal training studio has now many wonderful new additions like the recently renovated outside space. Our Facilities include but are not limited to, equipment such as weight racks, dumbbells, kettlebells, spin bike, battle ropes, punching bags, pull up bar, leg press, sledge, tyres (etc)

We understand more than most, how difficult it can be to find the right space in London. Which is why we are now offering studio hire opportunities for photographers, videographers and personal trainers alongside collaborative projects & events relevant to the fitness industry. Whether personal or commercial we welcome you to get creative in our personal training studio with hourly and day rates available.

Please request rates: [email protected] 

(Commercial rates may differ)

As we are a full-time personal training studio, we do have personal trainers and their clients to consider when confirming your booking. Weekends and most flexible and our prices reflect this. Weekday bookings are subject to the studio manager’s approval and will be priced accordingly.

For more information please contact [email protected] with studio hire in the subject line.

P.S If you are interested in finding out more about personal training at PT Workspace you can contact [email protected]. In addition, why not take a look at some of the personal trainers who already work with us https://www.ptworkspace.co.uk/trainers/.

13 Jan

The start of the year is always surrounded by a hazy fog of weight loss hacks, new year new you promises and campaigns, alongside fancy new tech & fitness apps at the forefront of time stricken individuals. Whatever method you have chosen to meet your goals in 2020, are you using these 5 points to hold yourself accountable? 

  • Share your goals

Discussing your goals with like-minded individuals will not only bring them alive but will help you build confidence in achieving them. Share your highs and lows, and surround yourself with people who will keep you on track. 

  • Have someone hold you accountable like a personal trainer

Whilst it can be easy to make excuses and find reasons to avoid exercise, it is always a lot harder when someone else is relying on you to show up. A good personal trainer will not only guide you but will hold you accountable for your actions. Guilt in this instance is a blessing in disguise.

  • Train with a friend or family member 

Training on your own from time to time can become repetitive, so break it up by working out occasionally with a friend or family member. This will help to keep variety running through your fitness regime. If you are particularly competitive, see if a healthy challenge among friends will add a bit of excitement to a session.

  • Track your progress

There are some great apps out there now which makes tracking your progress easier than ever. Popular apps such as My Fitness Pal can assist with logging exercise routines as well as calories and macros. Only by logging your progress will you be able to personally hold your self accountable.

  • Be Honest with yourself

No matter all of the tips above, if you are not honest with yourself and the choices you make then all of them can be cheated in one way or another. We all have off days, but don’t let one bad day make for a bad week. Reset and start again.

Thanks for reading

PT Workspace Team

P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected].


01 Nov

Foam rollers is one thing PT Workspace has never been short of! The studio manager swears by them to help improve mobility, prevent injury, boost performance and help you recover from exercise. Now if you’re wondering what those round cylinders in the corner of the studio are good for, then maybe we can help answer that question.

Foam rolling can help address muscle stiffness and pain by applying pressure to specific points on your body. It can aid recovery as well as assist normal function of muscles which might feel tight or knotted.

Whilst it may cause slight discomfort at times, it can also leave your muscles feeling relaxed and ready to perform if used correctly.

  1. Listen to your body…

You will understand better than anyone, which muscles need attention and where the sore spots are. Start slowly, your muscles respond to different types of pressure so adjust accordingly.   

2. Be mindful…

If you have an injury avoid rolling the affected area, foam rolling should not cause you to feel immense pain. By using your own bodyweight you can roll major muscle groups, and be mindful of pressure, releasing or lifting off the roller if it becomes too much. You have the power to control the amount of force applied, so again, start slowly and ease into it.

3. Take your time

Foam rolling is not something you can really rush, to feel the full benefits of rolling give your body time to adapt and your brain time to tell your muscles to relax. Spend a little time working tight spots but remember not to overdo it! Move on, prolonged time can cause tissue damage among other injuries.  

Regardless of whether you choose to use foam roll before or after a workout, it can be a great way in which to increase motion and performance whilst helping prevent injury. Give it a go next time your in the studio.

Thanks for reading

PT Workspace Team

P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected].



07 Oct

Mornings… Now they are not for everyone! A battle we all face but not everyone conquers, and as winter sets in, the harder it becomes to plant those two feet on the floor. The cosiness of bed will have you fighting your own thoughts and questioning your own sanity. But there are some great benefits to working out in the morning which can help set you up for the day ahead. 

  1. Rise and Shine…
    Exercise believe it or not wakes you up! It can be as effective as your morning cup of tea or coffee. “Even a short bout of any cardiovascular exercise wakes us up, speeds mental processes, and enhances memory storage and retrieval, regardless of our fitness or fatigue levels.” – Harvard Health Blog

  2. Bite the Bullet…
    It’s done! And out the way for another day. By exercising in the morning you are less prone to worry about your workout hanging over your head, meetings running over, distractions or anything else life has to throw at you.

  3. Personal space to focus on you…
    Exercise is great for not only improving just your physical health but helping with your mental health as well. Its time you can invest in you! sweat out your frustration and stress, where work and everything else can take a backseat for an hour before you prepare for the day ahead.

  4. Consistency is key…
    Working out in the morning will help develop a routine, and with routine come consistency. As much as you want to hit your snooze at 6am, showing up each day and staying committed is the key to achieving those all-important goals.

  5. Feel Good…
    To put it simply exercise releases endorphins and endorphins make you feel good as well as reduce your perception of pain. Starting the day off right with exercise has many great benefits to not only your mood but mental cognition, leading to better alertness, focus and concentration at work.

Mornings can seem like the enemy sometimes, but when you have learnt the knack of using them to your advantage, then there is a lot to appreciate about them too! Like Sunrises, you will see certainly see your fair share of those.

Thanks for reading

PT Workspace Team

P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected].

18 Sep

Well, now that’s a question to behold! and usually one answered through trial and error over time, with experience. But if you are anything like us, then waiting around to find out the hard way may seem pointless, so we thought we would lend a helping hand to get you started.

Let’s start with saying…It’s OK if you don’t hit the nail on the head first time, but when it comes to setting your own rates as a personal trainer, having the correct expectations based on informed research and the market in which you are trying to target, is important. It can stand between you converting clients or losing them in the fitness industry, and we all need that bread and butter to make it out there in the big wide world. 

Please understand that just because your mate Colin charges upwards of £150 an hour, throws the word celebrity around occasionally, does not necessarily mean you can charge the same, especially if your situations differ. Regardless of personal training being a luxury, this does not mean you can always charge copious amounts. Understanding your personal worth is the key to setting the right rates. There is no one size fits all when crunching numbers, so to find the answer you have to examine a few things first such as…

  • How much experience do you have? 
  • What qualifications do you have?
  • Who are you targeting? Need help check our previous post for tips. https://www.ptworkspace.co.uk/5-top-tips-to-market-yourself-and-a-pt/ 
  • Where are you located?
  • How many people have you worked with so far? 
  • Are your clients pleased with their results?
  • How confident are you in your consultation practices?
  • What are you comfortable charging?

Once you have answered these questions you can start building market research, seeing how other local businesses in your industry price themselves. Explore what you may need to work up to in which to achieve the same level of success. It always helps to be in the know with the market and your competition, and this will help create rates in line with what clients will expect to pay in your area.

Before finalising your rates make sure you have factored in your living costs, rent of the gym or studio and taxes. Also if you work with a package system which decreases your hourly rate with an increase in sessions or larger packages, check your margins because little losses here and there can add up at the end of the month. 

Rate Structures you can explore

Standard hourly rates – Setting your rates per hour for which you charge the same to all clients across the board.

Flexible rates– Dependant on the client and what goals they are seeking. If you have to travel or pay more to train in a specific location or specialist facility, then these charges can be factored in.

Packages– Sessions which are grouped together which the client can choose, such as ( 4, 8, 12, 24). Sometimes trainers may wish to discount larger packages to make them more attractive.

We hope you found this helpful.

Thanks for reading

PT Workspace Team

P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected]. In addition, why not take a look at some of the personal trainers who already work with us here.


14 Aug

In a society where it is becoming ever more normal to question where and how things are sourced, such as meat and vegetables, clothes to name a few. Why then do we not question the Health & fitness industry more? In this new wave of popular blue tick fitness professionals on IG, thankfully more and more of us are starting to question what really works. Not just for the short term but for the long haul. 

The key is education!…Enabling you to make a balanced and informed choice. If you don’t know everything there is to know about achieving muscle growth or fat loss for example, that’s fine! Because that is something you can learn from a personal trainer. Have an issue with your diet then a nutritionist can give you direction. It’s okay to ask questions before you hire a health or fitness professional. In fact we highly recommend you do! Because bad practices can put you at risk from an injury or worse…Before you get started consider asking some the questions below:

  • Is there an initial consultation? Health Screening?
  • How long have you been practicing, and what are your qualifications?
  • How will you track my progress?
  • What kind of training and exercise will we be doing in our sessions?
  • How many sessions a week would you suggest we have and Why?
  • What Should I Do Between Sessions with You?
  • What are your rates?
  • And maybe throw in a question that will showcase the personal trainers personality to see if you are a good fit.

Once you have the answers it’s time to do the homework!

  • Request testimonials
  • Ask for qualifications and check accrediting bodies!
  • If unsure of qualification type, Google it!  (boring I know) and do a bit of research on the course.
  • Keep away from multiple sales offerings (bad sign for confidence in delivering one service)

Thanks for Reading We hope you found it useful.

PT Workspace Team


P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us here.

13 Jun

They say three is a lucky number, and we could not feel luckier than to have the wonderful Holly Davidson in the studio with us, for the third installment of our PT Interview series.

Holly has been in the fitness industry for upwards of a decade and has built a solid foundation through her brand Holly Active. Joint founder of PT Workspace Nathan delves into Holly’s past, in hopes to break down her recipe for success, and explore what the future holds in the ever-changing landscape of the fitness industry.

With Special thanks to Holly for sharing her journey with us. You can find Holly’s profile under our PT Directory if you are interested in personal training also.


Thanks for Reading
PT Workspace Team

P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us here.