10 Proven Strategies to Attract New Leads for Personal Trainers
As a personal trainer, attracting new leads is essential for the growth and success of your business. Whether you’re just starting or looking to expand your client base, implementing effective strategies to attract potential customers is crucial. In this article, we will explore ten proven strategies that can help you attract new leads and convert them into loyal clients.
1. Introduction
In the competitive fitness industry, it’s vital for personal trainers to stay ahead by continually attracting new leads. This article will provide you with valuable insights and strategies to help you expand your reach, increase visibility, and generate more leads.
2. Define the Importance of Attracting New Leads for Personal Trainers
Attracting new leads is the lifeblood of any personal training business. Without a steady stream of potential clients, it becomes challenging to sustain and grow your business. By implementing effective lead generation strategies, you can ensure a consistent flow of interested individuals who are likely to become paying customers.
3. Understand Your Target Audience
Before diving into lead generation tactics, it’s essential to have a clear understanding of your target audience. Identify their demographics, interests, and pain points. This knowledge will help you tailor your marketing efforts and messaging to resonate with your ideal clients.
4. Develop a Strong Online Presence
In today’s digital age, having a strong online presence is crucial for personal trainers. Here are some effective strategies to build and enhance your online presence:
- Utilize Social Media Platforms: Identify the social media platforms where your target audience is most active and establish a presence there. Share valuable content, engage with your audience, and use relevant hashtags to increase your visibility.
- Create Engaging Content: Develop high-quality content that educates, inspires, and entertains your audience. Blog posts, videos, and infographics are great formats to showcase your expertise and attract potential clients.
- Optimize Your Website: Ensure that your website is user-friendly, visually appealing, and optimized for search engines. Include relevant keywords, create informative landing pages, and make it easy for visitors to contact you or schedule appointments.
5. Implement Email Marketing Campaigns
Email marketing remains one of the most effective ways to nurture leads and convert them into paying clients. Build an email list by offering valuable free resources such as e-books, workout plans, or nutrition guides. Send regular newsletters, personalized recommendations, and exclusive promotions to keep your subscribers engaged and interested in your services.
6. Offer Valuable Free Resources
Providing valuable free resources establishes trust and positions you as an authority in your field. Create informative blog posts, videos, or podcasts that address common fitness-related questions and challenges. By offering valuable content without asking for anything in return, you can attract potential leads who will be more likely to engage with your paid services.
7. Network and Collaborate with Industry Professionals
Networking and collaborating with other professionals in the fitness industry can significantly expand your reach and attract new leads. Partner with complementary businesses such as nutritionists, wellness coaches, or physical therapists to offer joint services or cross-promote each other’s offerings. Attend industry conferences, events, or webinars to connect with like-minded individuals and establish valuable relationships.
8. Leverage Online Advertising
Online advertising can be a powerful tool to attract new leads quickly. Platforms like Google Ads, Facebook Ads, or Instagram Ads allow you to target specific demographics, interests, and locations. Create compelling ad campaigns that highlight your unique selling propositions, such as personalized training programs, transformation stories, or special promotions.
9. Use Testimonials and Case Studies
Testimonials and case studies are excellent social proof that can convince potential leads to choose your services. Reach out to satisfied clients and ask for their feedback or success stories. Showcase these testimonials on your website, social media, or promotional materials to build trust and credibility with your target audience.
10. Offer Introductory Sessions or Promotions
To attract new leads, consider offering introductory sessions or promotions. This allows potential clients to experience your services at a reduced cost or for free. By providing a taste of what you offer, you can demonstrate the value you bring and encourage them to continue as paying clients.
11. Provide Exceptional Customer Service
Delivering exceptional customer service is vital for attracting and retaining clients. Focus on building strong relationships, providing personalized attention, and exceeding expectations. Happy clients are more likely to refer their friends and family, further expanding your client base through word-of-mouth.
12. Track and Analyze Your Results
To ensure the effectiveness of your lead generation strategies, track and analyze the results. Monitor website traffic, email open rates, social media engagement, and conversion rates. Identify what works well and what needs improvement, and adapt your strategies accordingly to optimize your lead generation efforts.
13. Conclusion
Attracting new leads is an ongoing process that requires dedication, creativity, and adaptability. By implementing these ten proven strategies, you can expand your reach, increase visibility, and attract potential clients to grow your personal training business. Remember to stay consistent, monitor your results, and continually refine your approach based on feedback and data.
For more information please contact [email protected] with studio hire in the subject line.
Establishing Your Personal Training Niche or Target Market
In the competitive field of personal training, identifying and establishing your niche or target market is essential for success. By narrowing down your focus and catering to a specific group of individuals, you can differentiate yourself from the competition and attract clients who resonate with your specialized services. In this article, we will explore the importance of establishing a niche and provide tips on how to identify and target your ideal market as a personal trainer.
1. Why Establish a Niche?
Establishing a niche is crucial for several reasons:
- Differentiation: A niche allows you to stand out in a crowded market by offering unique and specialized services that cater to a specific group of individuals. This sets you apart from generalist trainers and positions you as an expert in your chosen area.
- Client Attraction: By targeting a specific market segment, you can tailor your marketing efforts to reach your ideal clients directly. This increases the likelihood of attracting clients who are genuinely interested in your services and increases conversion rates.
- Expertise and Credibility: Focusing on a niche allows you to deepen your knowledge and expertise in that particular area. This specialization builds credibility and trust among your clients, as they perceive you as an authority in addressing their specific needs and goals.
- Word-of-Mouth Referrals: Satisfied clients within your niche are more likely to refer you to others who share similar interests and requirements. This can lead to a steady stream of referrals, enhancing your client base and reputation.
2. Identifying Your Niche
To establish your niche as a personal trainer, consider the following factors:
- Passions and Interests: Determine your own passions and interests within the fitness industry. What specific areas of fitness do you enjoy the most? Identifying the areas that ignite your passion will help you provide exceptional services and stay motivated in your work.
- Expertise and Experience: Assess your skills, certifications, and experience. What areas do you excel in? Where have you gained specialized knowledge or achieved notable results? Your expertise and experience can serve as a foundation for identifying your niche.
- Target Demographic: Consider the demographic you most enjoy working with or have a strong connection to. This could be based on age, gender, fitness level, specific conditions (e.g., postnatal, seniors), or athletic performance goals (e.g., marathon runners, strength training enthusiasts).
- Market Demand: Research the market demand for your potential niche. Is there a specific group of individuals that has an unmet need or is underserved? Identify opportunities where your specialized services can fill a gap in the market.
3. Targeting Your Ideal Market
Once you have identified your niche, it’s time to target your ideal market:
- Tailored Messaging: Craft your marketing messages to resonate with your target market. Highlight the specific benefits and solutions you provide for their unique needs and goals. Use language and imagery that speaks directly to your ideal clients.
- Focused Marketing Channels: Identify the marketing channels that are most effective for reaching your target market. This may include social media platforms, local community organizations, industry-specific websites, or partnerships with complementary businesses.
- Networking and Partnerships: Build relationships with other professionals or businesses that serve your target market. Collaborate on joint ventures or cross-promotions to expand your reach and credibility within your niche.
- Continued Education: Stay updated with the latest research, trends, and advancements in your niche. This positions you as a knowledgeable and trusted expert, attracting clients who value staying on the cutting edge of fitness.
Conclusion
Establishing a niche or target market as a personal trainer is a strategic approach to differentiate yourself and attract clients who align with your specialized services. By identifying your niche, targeting your ideal market, and delivering exceptional services, you can position yourself as an expert and build a thriving personal training business.
To find out more about how we can support your personal training business contact us directly: [email protected]
Four hip thrust bench exercises to optimise your core
In this article, we look at what a hip thrust bench is, what it’s used for, and how to can exercise using one.
What is a hip thrust bench?
Hip thrust benches come in various styles; some are metal stands with padding. Others, like ours, are wedges covered in firm foam and a UPVC cover to be comfortable and easily clean. It is worth noting that people commonly use weight benches for hip thrusts. However, this is not ideal because a weight bench is generally too high if you are using a weight with your exercise. Another common solution is using a gym step with a cushion; again, this is not recommended as the stability of the movement is compromised by a non-fixed addition of the pillow or pad.
How to set up a hip thrust on a bench
Place the hip thrust bench onto the gym floor, and ensure that the bench is on a non-slip surface. You can check this beforehand by pushing against the bench. Then get a weight bar and some light weights initially. Add the weights to the bar. We recommend that they have collars in place and are fixed. Sit in front of the bench with your back to it. To judge your position, lean back and check that your upper back/shoulders will reach the bench top. Next, please put the bar and weights over your waist. Bring your legs near your bottom, lean back, make contact with the bench top, brace your core, and then drive your hips upward toward the ceiling from the legs.
With your legs at 90 degrees, lift up and then down, repeating this movement. You are effectively creating a bridge with weight across your lap. Refer to the weight and exercises provided by your PT instructor.
How high should a hip thrust be?
Before you do a weighted hip thrust, it is worth using the apparatus with just body weight, and this does two things; one, it familiarises you with the bench height and feel, and two, it allows you to perform the movement without weight. This is important because it will enable you and your instructor to establish a comfortable range for you; everyone is different. The height of a hip thrust should be proportional to you and how you feel when performing the bridge movement. Ideally, this will extend to allow the back to arch comfortably.
What four exercises can you do with a hip thrust bench?
Exercise 1 – Weight plate hip thrust
As the name suggests, this movement uses a weight plate, and it is good to help warm up before you use the barbell. So first, choose a weight plate that is a good warmup weight for you, then place the plate on your pelvis. Next, perform the normal hip thrust movement, ensuring that you have hold of the plate to avoid it slipping sidewards or toward you. Weight plate hip thrusts are good for calorie burn and are faster than other exercises.
Exercise 2 – Barbell Hip Thrust
As described earlier, this is performed by placing the barbell across your hips/pelvis and then raising and lowering the hips. The barbell will naturally sit at the bend point of your hips, but it is still worth stabilising the barbell by having your hands on it. See your PT for more information on sets and weights. Again, this needs to be assessed based on individual strengths.
Exercise 3 – Single Leg Hip Thrust
Once you are confident with exercises 1 & 2, isolating your legs is a good idea as this puts extra resistance in the movement. This is what the single-leg hip thrust does. We recommend starting this exercise by having both feet on the floor; as you lift your hips from the floor position, stop and then lift a leg, pointing your knee to the ceiling. Next, perform the movement by pulsing the hips from one leg with weight, either a weight plate or barbell, then repeat this with the other leg for an intence glute and thigh workout.
Exercise 4 – Frog Thruster
To perform this exercise, you put your soles together, as you would your hands to pray or clap. With your toes in place and touching, flare your knees to open your legs, keeping your feet together. Now perform the hip thrust movement; spreading the legs lets you optimise the glute activation, meaning the outer glute is worked.
Summary – Why we love hip thrusts
We love hip thrusts because they are great for strengthening your core, which benefits your general health. The results are clients feel more supported and stronger, and these exercises can help shape the glutes, tighten the abs and use the thighs, so many of the larger muscles result in higher calorie burn.
This foundationary exercise provides stability and strength to avoid back pain from day-to-day activity and exercise. Hips thrusts are a winner. Recently we got a Mirafit hip thrust bench in our Islington PT workspace if you are interested in using one.
Separately if you’re a PT considering our PT Spaces, please get in touch with the team using the contact page.
We hope to see you soon.
Personal Training & Studio Rental in Islington
Conquering The Winter Months…
We have had an awesome summer with the weather this year, so it is little wonder why many personal trainers head to the nearest park with their portable training kits and TRX ropes to make the most of the long summer days and glorious weather. As a personal training studio, we get it…This is why we transformed our outside space so you could have the best of both worlds! Not only to keep cool inside but to have the luxury of taking gym equipment outside, which has been great for PTs this year. Regardless we understand why parks are a hit…
With London having been your playground all summer you now have to find a new strategy to keep your business going whilst the weather transitions.
As we creep into winter and the nights start drawing in, you have to start rethinking your options, as your clients do not want to workout in the rain or the dark at 6am in the morning (well we are yet to meet one who does). So before Winter hits us with all its glory, now is the time to start planning a backup plan! Which will see you through these tough months ahead.
It’s not easy for personal trainers trying to find a space that has the freedom and flexibility to accommodate an independent business. You have to think about…
- Where will I take my clients?
- How will I afford monthly rentals? (what if you have a quiet month or have booked a holiday?)
- Will you have to up your rates to afford higher overheads?
- Is it necessary to go back to working full-time in-house at a corporate/budget chain gym?
- How do you keep finding new clients? Or combat those you might lose?
With everything you have to think about, moving forward into winter can be very daunting, so we have some tips which might help you out along the way.
- Start marketing yourself before winter arrives fully (so ideally around now) to make up for clients who you know might move on or if you need the extra income.
- Do your research! There are personal training studios that take independent trainers, but they are few and far between. If you are reading this then you have already found one of them…
- Once you have found a space to train clients, choose a residential area in which you can offer your services locally, this can be your bread and butter. Let potential clients know you are in the area and available! This could be via a flyer for example. Introductory offers can go a long way in helping to generate leads.
- If the residential area is of a high-income bracket you can afford to up your rates if you need to, again do your research on the local clientele.
- Do not wait until the last minute to prepare for winter, take action now!
PT Workspace is here to support independent personal trainers with their businesses, and if you would like help transitioning into winter with finding space to train your clients then feel free to talk to us [email protected].
You can take a look at our very fair rental packages here.
Guest Post by Intake Nutrition Okay. I’m going to try and not to get too triggered, I promise. I’m not ‘triggered’ by those who believe these myths. How are you supposed to know?! And believe me, I’m not ashamed to say I’ve fallen victim to a good few of these in the past myself. I am, however, triggered by the fact that this information is still spouted and perpetuated by those who should know better, despite the swathe of research that has continuously disproven, or failed to support, these ideas. In the interest of keeping this to blog-post length rather than dissertation length, I’ve picked my top 5 most infuriating myths to debunk. Or we’ll be here all day. So, let us begin… |
- ‘Carbs make you fat’. As does eating fat or eating after 6pm, apparently.
Really? What we know is the law of thermodynamics. This gives us energy balance and says:
- If you are consuming more energy (eg. calories through food and drink) than you are expending, you will gain weight.
- Equally, if you are consuming less than you are expending, you will lose weight.
- And if you are consuming just as much as you are expending, you will maintain weight.
The only thing that will make you gain weight is consuming too many calories. I’m not talking about acute fluctuations in scale weight – there are a number of reasons for that. I’m talking about weight gain through increased energy storage in adipose (fat) tissue.
The ONLY reason for that is too many calories. It’s not because you’re eating carbs. Or fats. Or after 6pm. Or 3 large meals rather than 6 small meals.
If any of these factors lead to an increase in your caloric intake and put you into an energy surplus then sure, but you see my point.
2. ‘Being vegetarian/vegan is better for your health’
Well this is a weird one but essentially, no.
There is associational data that finds vegetarians to be ‘healthier’ but can we definitely say this is due to the fact that they are not eating meat? Correlation =/= causation people.
Vegetarians and vegans are often more health-seeking individuals who lead generally ‘healthier’ lives, something that is not often accounted for within the research on this topic.
We seem to have gone from a world where everyone was suggesting that you HAD to eat meat to be healthy (wrong), all the way to one in which a solely plant-based diet is now the only way to achieve physical health (also wrong).
The recent Netflix document, ‘The Gamechangers’, is a prime example of this but the fact of the matter is that yes, you can be healthy and perform well without eating meat, but the natural conclusion is not then that eating meat is unhealthy.
Can we get a bit of balance please people?
3. Celery juice and its magical healing properties
Okay please no.
Firstly, anything that claims to have magical healing properties is something to be approached with caution. If only it was that easy.
Most importantly, however, these magical claims are not evidence-based and are ultimately disempowering to people who are desperately looking for answers, particularly when managing chronic illnesses.
So just eat your veggies and save yourself the trauma of having to down a glass of celery juice every morning.
4. ‘Sugar is as addictive as cocaine’
Okay so, imagine this: You’re up in the club. You’re having a great time. Someone offers you a drink. NO BISH GIMME THAT SUGAR. Now you’re being dragged out of the club, with white powder all over you and gummy bears coming out of your ears, the shame sets in… but at least you got your fix, amirite?
But seriously though.
This idea originated in a study performed on rats. Putting aside the fact that you can’t draw direct conclusions for practical human application from animal studies, the ‘addictive’ nature of sugar has since been refuted.
“There is no support from the human literature for the hypothesis that sucrose may be physically addictive” – Benton (2010)
Added sugars can increase food palatability making these foods easier to over-consume and weight loss harder, but that is not the same thing.
5. ‘Yeah but, Starvation Mode’
Ooh this one will get ya. I must admit I got caught by this one.
The idea here is that, if you eat too little, your body will notice this and go into ‘starvation mode’, causing you to store everything you eat as fat.
The Minnesota semi-starvation study by Ancel Keys in 1945 showed us what really happens when the body is pushed into a state of starvation, and it wasn’t that. The law of thermodynamics will always apply and, if you are in a calorie deficit, you will lose weight.
What is often confused is a process called adaptive thermogenesis. This is a process that can occur after prolonged periods of dieting. Essentially your body starts to adapt to the lower energy intake and, alongside some hormonal changes that can increase hunger and decrease satiety levels, it starts to become more ‘efficient’. This is mostly seen through a reduction in NEAT (Non-Exercise Activity Thermogenesis – your conscious and subconscious daily activity) and EEE (Exercise Energy Expenditure). You might start sitting instead of standing, fidgeting less, feeling too tired to go to the gym and even using less facial expressions. All of which is your body trying to conserve energy.
Adaptive thermogenesis can make prolonged dieting harder because it reduces your energy expenditure, but it does not negate the idea of calories in vs. calories out.
Now, I really could continue all day but I’ll save you the trouble of seeing me type myself into a full-blown fury.
Again, my fury is at those who actively decide to ignore the research and disempower so many people with these claims. This sort of food fear plagued me for years and made my life so much harder than it needed to be but now, hopefully, that won’t happen to you.
So if any of you have fallen victim to any of these myths, do not worry yourself. I’ve been there. I get it. You’re most certainly not alone.
But now you know and you can go forth, ignore the bullsh*t and ENJOY your nutrition without any of these fears weighing you down.
Because you’re doing great.
Much Love,
Intake Nutrition x
Intake Nutrition is a London-based nutrition consultancy, founded by MNU Certified Nutritionist Florence Seabright, specialising in evidence-based nutrition advice for individuals and within its workplace wellness programmes.
Follow Intake Nutrition: https://www.instagram.com/intake_nutrition_/
Get in touch with Intake Nutrition for more support with your personal nutrition, or advice on workplace wellness: https://intakenutritionconsultancy.com/contact-a-nutritionist/
In a society where it is becoming ever more normal to question where and how things are sourced, such as meat and vegetables, clothes to name a few. Why then do we not question the Health & fitness industry more? In this new wave of popular blue tick fitness professionals on IG, thankfully more and more of us are starting to question what really works. Not just for the short term but for the long haul.
The key is education!…Enabling you to make a balanced and informed choice. If you don’t know everything there is to know about achieving muscle growth or fat loss for example, that’s fine! Because that is something you can learn from a personal trainer. Have an issue with your diet then a nutritionist can give you direction. It’s okay to ask questions before you hire a health or fitness professional. In fact we highly recommend you do! Because bad practices can put you at risk from an injury or worse…Before you get started consider asking some the questions below:
- Is there an initial consultation? Health Screening?
- How long have you been practicing, and what are your qualifications?
- How will you track my progress?
- What kind of training and exercise will we be doing in our sessions?
- How many sessions a week would you suggest we have and Why?
- What Should I Do Between Sessions with You?
- What are your rates?
- And maybe throw in a question that will showcase the personal trainers personality to see if you are a good fit.
Once you have the answers it’s time to do the homework!
- Request testimonials
- Ask for qualifications and check accrediting bodies!
- If unsure of qualification type, Google it! (boring I know) and do a bit of research on the course.
- Keep away from multiple sales offerings (bad sign for confidence in delivering one service)
Thanks for Reading We hope you found it useful.
PT Workspace Team
P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us here.
Whilst Adulting in the gym may seem like common sense…And it is, we all know that one person who needs to check themselves occasionally because they are most likely completely oblivious. Oblivious being the keyword in that sentence, which is why gym etiquette is so important. Here is how you can help:
- Use a towel and wipe down equipment! Cleanliness is a must because no one wants to follow on from a sweaty Betty or Bob when the bench or machine has sweat patches. Don’t be that person! Wipe down the surface your skin touches.
- Put Equipment back… Sound obvious? That’s because it is… For anyone else looking for that weight or If you are lifting and using a bar, please put the weights back in some resemblance of order. This is just common courtesy.
- Blasting music from your headphones or music device is never a good look, especially not in the gym because it will always upset someone in a busy space, you can almost guarantee it!
- Blocking the someones view in the mirror… Not cool.
- Blocking the dumbbell rack, so others cannot reach the weights because you are in the midst of doing your curls. MOOOVE BRO! Step away from the rack and find some space.
- Saving Equipment! It must be up there with one of the most annoying attributes to any gym facility. If you are not using the equipment, then put it back. Putting your sweaty towel over it, whilst you take a 20minute toilet break is not ok. Hoarding equipment is also not ok, even if you are doing your own personal HIIT session. Note that everyone around you in that moment thinks you are a numpty. FACT!
- Give people space if they are lifting, at the very least a meter. For safety and for personal space. Also, no one wants a conversation or to be spoken to whilst lifting… Just Saying.
- Offering unsolicited advice. Now unless that person is in immediate danger then don’t do it. Even if someone might need it, no one appreciates the “know-it-all”, and you never know someone’s goals, previous or current injuries, or experience.
- Don’t Stare it’s creepy. Whilst the gym can be a distracting environment with lots going on, you are not invisible, and you will be noticed.
- Dropping Weights after finishing your set… Don’t Do it, it’s not cool and damages the equipment.
- It’s understandable that having a mobile on the gym floor is useful – whether using it as a timer, tracking your workouts, or filming your workout/technique. Just refrain from loud, distracting conversations on the gym floor (take it elsewhere!). If you can talk on the phone loudly throughout the entirety of your workout, you’re doing it wrong. Also, don’t occupy a piece of equipment if you’re going to sit there scrolling through Instagram or Facebook. You’re there to train, so train!
So there we have it! Adulting 101 in the gym, whilst we can all be guilty of having committed one or more of these offenses in the past, the majority is just common sense & courtesy.
If your standard gym environment is as annoying as this post then maybe you should consider a different environment to train.
Thanks for Reading
PT Workspace Team
P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected].
In addition why not take a look at some of the personal trainers who already work with us here.
Bose SoundSport Free Wireless Headphones
£179.95
When it comes to audio for fitness, one brand of head phone seems to be cropping up a lot in 2019. The popular Bose SoundSport Free Wireless Headphones. The weather and sweat-resistant earbuds come with three different pairs of sports tips for the perfect fit and an app to personalize all the sound settings. The volume-optimised EQ and Bose digital signal processing make music sound full and balanced at any volume. No matter how crowded the gym is, your workout playlist will keep you energised.
Cool Featured include a five-hour battery life and a ‘Find My Buds’ feature in case you happen to lose them during an intense gym session. When you’re done, place them in their case to recover.
Skulpt Performance Training System
£94.37
Skulpt Performance Training System allows you to grab accurate data and analyze which of your muscle groups needs more attention so you can achieve peak performance. The system is capable of identifying the relative strength of 24 muscle groups in various areas of your body so you can personalize your workouts further. The App also delivers workout advice tailored to your physique and goals.
Apple Watch Series 4
£399+
This fourth-generation Apple Watch has great coaching features, is water resistant to 50 metres and is 70% faster than previous models. Thought to be the best Apple Watch yet with ultimate usability and simple but rich fitness capabilities.
Apple has created a three-ring design. The inner ring is blue and ensures you stand at least once an hour. If you’ve been sitting, you’ll get a nudge at 50 minutes past the hour. The middle ring is green: to complete this ring you need 30 minutes of brisk exercise. The outer ring is the toughest to complete. You need to burn a number of active calories during the day. Active calories are the ones you burn in addition to, you know, breathing, eating, talking and so on. You set the target yourself but it can still be a challenge to do it seven days a week.
Fitbit Aria 2
£119.99
Known for their fitness trackers Fitbit also make great bathroom scales too. But these are no ordinary scales, in addition to measuring weight it can also track an athletes percentage of body fat and calculate BMI too. The smart scale can store profiles for up to eight individuals, keeping each of the users’ data private and separate from one another. That information syncs wirelessly with a smartphone, which can be used to track trends, displaying charts and graphs that provide a clearer picture of weight loss and overall health as a result.
Beast sensor
£279+
Beast sensor streams data about strength, power or speed for each lift on your smartphone or tablet in real-time, in order to stimulate you giving the best on each training session. Being magnetic, Beast is also compatible with a variety of different weights, machines and supports bodyweight exercises too.
Following each training session, your data will be made immediately available online to review. Collecting data from your past performances
allows you to better understand your strengths and weaknesses and train better in the future.
Thanks for Reading
PT Workspace Team
P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected].
In addition why not take a look at some of the personal trainers who already work with us here.
We are officially two videos into our interview series all about the journeys taken by successful trainers, and why they choose to go it alone and establish their own businesses.
There is no one size fits all in personal training and this week we Nathan has had the pleasure of interviewing Chris Zaremba, the proud owner of Fitness over 50. Chris has an unconventional story to tell about his route into becoming a personal trainer, but one which his clients within his niche market can relate to.
To Quote Chris ‘ People know what they want, not who they want’ which has helped define him in his corner of the fitness industry.
Watch the full interview below.
With Special thanks to Chris for his time and taking part in our second of many behind the scenes interviews yet to come.
Thanks for Reading
PT Workspace Team
P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us here.
Making or creating your own success will always be one of the most rewarding aspects of owning your own business. How you arrive at destination successville is completely up to you! Every personal trainer will have had experiences, good and bad which will have helped shape their journey. If you have time feel free to check out our latest interview series which takes an indepth look at the businesses which have continued to succeed whilst working alongside PT Workspace. For those of you just starting off or in need of some helpful options to explore within your business, then we have some top tips to get you going.
What’s your Niche?
In an industry where sometimes it’s better to be something to someone, instead of everything to everyone, having a niche can help you stand out from the crowd. Whether you choose to explore additional CPD courses such as post natal, or market to a specific gender, religion, age or group of individuals (for example: athletes) then understanding your target market in key. If finding your target market is challenging, then building a customer profile can help develop a visual representation in your mind of who you might be aiming for, you can be as detailed as you like.
Website
In this digital age it’s important to have a presence online, clients will want to look you up and it’s a great way in which to attract online traffic to your business. Whilst having a website might be obvious as necessary for your business, building one might be slightly terrifying for those of you who may not be as tech savvy as others. Thankfully websites such as Squarespace and WordPress for a small fee have lots of templates you can personalise for a fraction of the cost, if a website builder is not within your budget.
Social Media
Now there are people who will tell you to post every day, and there are those who will say, only post when the quality of your content is at a level in which to do so (quality over quantity). However you choose to post on social make sure your profiles are professional. Whilst its great to show a little lifestyle & personality within your feed, your clients won’t want to see you buzzing on a Saturday night.
Utilise Your Location
It is known that the return rate on flyering is never usually very high, however you do not often need a high conversion rate in which to make it worth it. A personal trainer recently came to PT Workspace and alongside the support of studio manager, handed out his business card/ flyer to the local businesses surrounding the gym. Just having one client sign up, has now made his investment worth while. If designing flyers is not your thing then try sites such as Canva, which have fantastic templates to personalise for free.
It’s always worth asking if the facility in which you are working at is happy to support marketing your services. For example many gym facilities will offer an online personal trainer profile, which is another way that clients can find you.
Thanks for Reading
PT Workspace Team
P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us here.