Running a business is not for the faint-hearted, it’s often a big chance you take a step out from the comfort of a secure job, into a self-sufficient role which can be incredibly demanding on your time, as well as your mental and physical well being. Often failure can come at a high price, but success can be all that much sweeter for it.
In a turbulent year for businesses big and small already, what can you be doing to help stay afloat as we battle the ongoing pandemic? Many small businesses are being resourceful and turning to options currently available to support their product or services online. Personal trainers are no different and in their millions have migrated online utilising applications like Zoom to support coaching and their social media to create a presence. But could you be doing more? How many can you tick off below…
There will be many casualties from lockdown the inevitable fact that being forced to adapt rapidly online, will not have sat well with all clients, especially if zoom or online coaching just does not work for them. It’s not for everyone, but when was the last time you checked in with them? Asked how they were doing? If you could help in any way, even if it was just someone different for them to speak to. Because when the gyms open back up, they might well be the first to want to jump back in.
Reflecting back on a conversation had with a recent client who said during the first Lockdown, their PT dropped off the grid, so when he popped up after lockdown lifted the client had lost complete interest by then. Checking in on all your clients regularly is important for retention and loyalty, its important to show you care, especially in times where your clients may feel isolated or cut off from human interaction.
Making your social media work for you!
Who is your professional profile aimed at? Your clients? New potential clients? Other PT’s? Your friends? Just posting pictures for likes?
Social media can be a great tool to create leads and generate interest in your services if you are using it properly, and it can be easy to lose sight of this. A good tip is to DM new followers and check-in to say hi, introduce yourself, and start up a conversation, say “thanks for the follow!” You never know where it will lead. Be proactive with your communication, and reach out where appropriate to those who show interest.
Pick and choose what works for your business, how you spend your time is valuable, so choose which social media sites work for you. Same with the content you put out. If writing blogs do not come naturally to you, maybe focus more on creating video content instead. Use your time constructively and work to your strengths.
As personal trainers, it’s understood that there are a number of reasons, which often implicate clients leading a healthy lifestyle, be that sleep, nutrition, injury, bad form, not understanding the basics. Which can hinder your clients making progress or reaching their goals. Could you be offering your clients something more, such as an online workshop to help? Going above and beyond with your clients will again help with retention and invariably be beneficial in the long run. If your workshops become a success then maybe this could become another revenue stream to explore.
Ask for feedback
Some clients you may have had for a while and it’s important that they feel like they are being heard. Constructive feedback from our clients can be really helpful and will allow you to see your service through their eyes. If there are improvements to be made, this may help keep future clients in the long run. Send them a survey, Survey Monkey is always a popular choice and its free!
Whilst many of these hints and tips may not make your business an overnight success, there are some great habits to start implementing in order to give yourself the best possible chance of success through these challenging months.
Thanks for reading
PT Workspace team