10 Proven Strategies to Attract New Leads for Personal Trainers
As a personal trainer, attracting new leads is essential for the growth and success of your business. Whether you’re just starting or looking to expand your client base, implementing effective strategies to attract potential customers is crucial. In this article, we will explore ten proven strategies that can help you attract new leads and convert them into loyal clients.
In the competitive fitness industry, it’s vital for personal trainers to stay ahead by continually attracting new leads. This article will provide you with valuable insights and strategies to help you expand your reach, increase visibility, and generate more leads.
2. Define the Importance of Attracting New Leads for Personal Trainers
Attracting new leads is the lifeblood of any personal training business. Without a steady stream of potential clients, it becomes challenging to sustain and grow your business. By implementing effective lead generation strategies, you can ensure a consistent flow of interested individuals who are likely to become paying customers.
3. Understand Your Target Audience
Before diving into lead generation tactics, it’s essential to have a clear understanding of your target audience. Identify their demographics, interests, and pain points. This knowledge will help you tailor your marketing efforts and messaging to resonate with your ideal clients.
4. Develop a Strong Online Presence
In today’s digital age, having a strong online presence is crucial for personal trainers. Here are some effective strategies to build and enhance your online presence:
- Utilize Social Media Platforms: Identify the social media platforms where your target audience is most active and establish a presence there. Share valuable content, engage with your audience, and use relevant hashtags to increase your visibility.
- Create Engaging Content: Develop high-quality content that educates, inspires, and entertains your audience. Blog posts, videos, and infographics are great formats to showcase your expertise and attract potential clients.
- Optimize Your Website: Ensure that your website is user-friendly, visually appealing, and optimized for search engines. Include relevant keywords, create informative landing pages, and make it easy for visitors to contact you or schedule appointments.
5. Implement Email Marketing Campaigns
Email marketing remains one of the most effective ways to nurture leads and convert them into paying clients. Build an email list by offering valuable free resources such as e-books, workout plans, or nutrition guides. Send regular newsletters, personalized recommendations, and exclusive promotions to keep your subscribers engaged and interested in your services.
6. Offer Valuable Free Resources
Providing valuable free resources establishes trust and positions you as an authority in your field. Create informative blog posts, videos, or podcasts that address common fitness-related questions and challenges. By offering valuable content without asking for anything in return, you can attract potential leads who will be more likely to engage with your paid services.
7. Network and Collaborate with Industry Professionals
Networking and collaborating with other professionals in the fitness industry can significantly expand your reach and attract new leads. Partner with complementary businesses such as nutritionists, wellness coaches, or physical therapists to offer joint services or cross-promote each other’s offerings. Attend industry conferences, events, or webinars to connect with like-minded individuals and establish valuable relationships.
8. Leverage Online Advertising
Online advertising can be a powerful tool to attract new leads quickly. Platforms like Google Ads, Facebook Ads, or Instagram Ads allow you to target specific demographics, interests, and locations. Create compelling ad campaigns that highlight your unique selling propositions, such as personalized training programs, transformation stories, or special promotions.
9. Use Testimonials and Case Studies
Testimonials and case studies are excellent social proof that can convince potential leads to choose your services. Reach out to satisfied clients and ask for their feedback or success stories. Showcase these testimonials on your website, social media, or promotional materials to build trust and credibility with your target audience.
10. Offer Introductory Sessions or Promotions
To attract new leads, consider offering introductory sessions or promotions. This allows potential clients to experience your services at a reduced cost or for free. By providing a taste of what you offer, you can demonstrate the value you bring and encourage them to continue as paying clients.
11. Provide Exceptional Customer Service
Delivering exceptional customer service is vital for attracting and retaining clients. Focus on building strong relationships, providing personalized attention, and exceeding expectations. Happy clients are more likely to refer their friends and family, further expanding your client base through word-of-mouth.
12. Track and Analyze Your Results
To ensure the effectiveness of your lead generation strategies, track and analyze the results. Monitor website traffic, email open rates, social media engagement, and conversion rates. Identify what works well and what needs improvement, and adapt your strategies accordingly to optimize your lead generation efforts.
Attracting new leads is an ongoing process that requires dedication, creativity, and adaptability. By implementing these ten proven strategies, you can expand your reach, increase visibility, and attract potential clients to grow your personal training business. Remember to stay consistent, monitor your results, and continually refine your approach based on feedback and data.
For more information please contact [email protected] with studio hire in the subject line.
What to Expect When Renting and Hiring a Gym SpaceLooking to rent a gym space for your business needs? This comprehensive guide provides insights into the process of hiring a gym, including what to expect, FAQs, and tips for a successful rental & hire. Explore the benefits of renting fitness space and find out how to make the most of your gym rental experience. Are you on the lookout for a suitable gym space to rent? Whether you're a personal trainer, fitness instructor, Production company, or someone planning a special event, finding the perfect gym to cater to your needs is crucial. The process of hiring a gym space can be both exciting and overwhelming, as you want to ensure you're making the right choice for your fitness goals or event requirements. In this article, we will explore everything you need to know about hiring a gym space, from what to expect during the rental process to tips for maximizing your experience. So, let's dive in and discover the ins and outs of hiring gym space and renting fitness space!
Benefits and Advantages
- Flexibility: When you hire a gym space, you gain the freedom to set your own schedule and design your workouts according to your preferences. No more crowded fitness centers or waiting for equipment to be available. A rented gym space allows you to focus on your fitness business needs without distractions.
- Personalized Training: Personal trainers and fitness instructors can benefit greatly from renting a gym space, as it provides a private and dedicated environment to work closely with clients. You can customize training sessions to suit individual needs, ensuring a more effective and tailored approach to fitness.
- Access to Specialized Equipment: Gym rentals often come equipped with a wide range of fitness equipment, including machines, weights, and cardio gear. This allows you to access high-quality equipment without the need for large investments, making it an attractive option for trainers and fitness enthusiasts alike.
- Event Hosting: Gym spaces can serve as the perfect venue for hosting fitness-related events, such as workshops, seminars, or even group workout classes. The spaciousness and appropriate facilities of a gym provide an ideal setting for participants to engage in physical activities and learn from experts.
- Networking Opportunities: Renting a gym space allows you to connect and collaborate with other fitness professionals or enthusiasts who may be utilizing the same facility. This creates opportunities for networking, sharing knowledge, and building relationships within the fitness community.
How to Prepare and ResearchWhen embarking on the journey of renting a gym space, it's important to have a clear understanding of what to expect during the process. Here are the key aspects to consider: Researching potential gym spaces and comparing their value is crucial before committing to renting a gym space. It is important to conduct comprehensive research and consider various factors to make an informed decision. Here's a detailed explanation of the process:
- Explore Gym Options: Start by exploring different gym options in your area. Look for gyms that are conveniently located and easily accessible. Consider factors such as proximity to your target audience, parking facilities, and public transportation availability. Narrow down your choices to gyms that are suitable for your fitness goals or event requirements.
- Assess Amenities and Size: Evaluate the amenities provided by each gym. Check if they have the necessary equipment and facilities required for your training sessions or events. Consider factors such as the availability of cardio machines, weightlifting equipment, functional training areas, group exercise studios, locker rooms, and showers. Additionally, assess the size of the gym space and ensure it can comfortably accommodate your clients or participants.
- Consider Cost and Rental Price Structures: Pay close attention to the cost and rental price structures offered by different gyms. Compare the pricing options and see if they align with your budget. Some gyms may offer discounted rates for long-term rentals or provide personalized packages for personal trainers. Evaluate the value you will be getting for the price and consider if the amenities and services provided justify the cost.
- Read Reviews and Seek Recommendations: Utilize online resources to gather insights from reviews and recommendations. Read reviews from other personal trainers or individuals who have rented gym spaces from the gyms you are considering. Their experiences can provide valuable information about the quality of the gym, its cleanliness, customer service, and overall satisfaction. Seek recommendations from trusted sources such as fellow trainers, fitness communities, or industry professionals to gain additional perspectives.
- Make an Informed Decision: With all the information gathered, carefully analyze the gyms you have researched. Consider the location, amenities, size, cost, rental price structures, and feedback from reviews and recommendations. Prioritize the factors that are most important to you and make an informed decision based on your specific needs and preferences.
Make sure to meet the Gym Owners or ManagementIt is highly important for personal trainers & Production teams to meet with gym owners or managers when considering fitness spaces. This meeting allows for a valuable exchange of information and ensures a mutually beneficial arrangement. Here are a few reasons why meeting with gym owners or managers is crucial:
- Understanding the Gym's Policies and Expectations: Meeting with the gym owner or manager provides an opportunity to discuss the gym's policies, rules, and expectations. This ensures that you are aware of any specific guidelines regarding equipment usage, scheduling, client management, or any other pertinent factors that may affect your training sessions. It allows you to align your practices with the gym's requirements, promoting a harmonious working relationship.
- Discussing Rental Terms and Negotiating Contracts: Meeting with the gym owner or manager allows you to discuss rental terms and negotiate contracts. This ensures clarity regarding the rental duration, pricing, payment schedules, and any additional services or amenities included in the agreement. Meeting face-to-face can help build rapport and establish a professional connection, making it easier to negotiate mutually beneficial terms that suit both parties involved.
- Assessing the Gym's Environment and Facilities: By meeting with the gym owner or manager, you can personally assess the gym's environment and facilities. This gives you an opportunity to evaluate the cleanliness, maintenance, and overall suitability of the space for your training sessions. It allows you to ensure that the gym provides the necessary equipment, amenities, and ambiance that align with your client's needs and your training style.
- Building a Professional Relationship: Meeting the gym owner or manager helps you establish a professional relationship, fostering open communication and collaboration. This can be beneficial in the long run, as it allows you to address any concerns or requests promptly and work together to create a positive hire experience. Building a rapport with the gym's management can also lead to potential referrals and future business opportunities.
Planning Your Schedule & TimePlanning your schedule in advance after securing a gym rental is crucial for several reasons. Here are some detailed explanations of why it is important to plan ahead:
- Optimal Time Management: By planning your schedule in advance, you can effectively manage your time. Knowing the specific days and times you'll be utilizing the gym space allows you to structure your other commitments and activities around it. This ensures that you make the most efficient use of your time and avoid any scheduling conflicts or overlaps.
- Consistency and Client Management: Planning ahead allows you to establish a consistent routine for your training sessions. This consistency is not only beneficial for your own personal organization but also for your clients. By setting regular days and times for your sessions, you can better manage your clients' expectations and provide them with a predictable schedule. It helps create a sense of reliability and professionalism, enhancing client satisfaction and retention.
- Maximizing Gym Availability: Many gyms have peak hours when the space gets crowded, and certain equipment may be in high demand. By planning your schedule in advance, you can strategically choose times when the gym is less busy, allowing you to have better access to equipment and ensuring a smoother training experience. It helps you optimize your use of the gym space and avoid potential frustrations due to overcrowding.
- Adaptability and Flexibility: Planning your schedule in advance also allows you to have a clear overview of your availability. This enables you to be more flexible and adapt to any unforeseen circumstances or client requests. If a client needs to reschedule or if you have personal commitments that arise, having a planned schedule gives you the ability to make adjustments without causing disruptions or inconveniences.
- Mental Preparation and Focus: Having a planned schedule in advance helps you mentally prepare for your training sessions. It allows you to focus on the specific goals and objectives you want to achieve during each session. By knowing when you'll be utilizing the gym space, you can mentally gear up, visualize your workouts, and approach each session with the right mindset, leading to more productive and effective training.
Frequently Asked Questions (FAQs)
- Q: How much does it cost to hire a gym space?
- A: The price of renting a gym space can fluctuate based on various factors, including the location, size, amenities, and duration of the rental. To obtain accurate pricing information, it is advisable to directly contact gym owners or managers. Fitness professionals often encounter monthly pricing for gym usage, but there are also studio setups designed specifically for rental and hire, offering flexible packages like PT Workspace.
- Q: Can I rent a gym space for a one-time event?
- A: Yes, some gym spaces provide the option to rent their facilities for one-time events such as workshops, seminars, or fitness classes. When reaching out to gym owners, it's advisable to inquire specifically about event rental options and the type of requirements for the specific booking. PT Workspace not only accommodates production requests from large filming companies but also assists independent trainers. Additionally, they offer low-cost entry bookings for private content rooms and provide options for full site capacity.
- A: Certain gym rentals may entail additional expenses such as security deposits, insurance prerequisites, or fees for utilizing specialized equipment or amenities. To prevent any unexpected costs, it is advisable to have a detailed discussion with the gym owner or manager regarding these specifics. For gym rental and hire at PT Workspace, it is essential to have public liability insurance. It is also important to allocate a budget for a qualified fitness professional, as their presence is often expected to ensure health and safety when filming or photography commences.
Personal Training & Studio Rental in Islington
Conquering The Winter Months…
We have had an awesome summer with the weather this year, so it is little wonder why many personal trainers head to the nearest park with their portable training kits and TRX ropes to make the most of the long summer days and glorious weather. As a personal training studio, we get it…This is why we transformed our outside space so you could have the best of both worlds! Not only to keep cool inside but to have the luxury of taking gym equipment outside, which has been great for PTs this year. Regardless we understand why parks are a hit…
With London having been your playground all summer you now have to find a new strategy to keep your business going whilst the weather transitions.
As we creep into winter and the nights start drawing in, you have to start rethinking your options, as your clients do not want to workout in the rain or the dark at 6am in the morning (well we are yet to meet one who does). So before Winter hits us with all its glory, now is the time to start planning a backup plan! Which will see you through these tough months ahead.
It’s not easy for personal trainers trying to find a space that has the freedom and flexibility to accommodate an independent business. You have to think about…
- Where will I take my clients?
- How will I afford monthly rentals? (what if you have a quiet month or have booked a holiday?)
- Will you have to up your rates to afford higher overheads?
- Is it necessary to go back to working full-time in-house at a corporate/budget chain gym?
- How do you keep finding new clients? Or combat those you might lose?
With everything you have to think about, moving forward into winter can be very daunting, so we have some tips which might help you out along the way.
- Start marketing yourself before winter arrives fully (so ideally around now) to make up for clients who you know might move on or if you need the extra income.
- Do your research! There are personal training studios that take independent trainers, but they are few and far between. If you are reading this then you have already found one of them…
- Once you have found a space to train clients, choose a residential area in which you can offer your services locally, this can be your bread and butter. Let potential clients know you are in the area and available! This could be via a flyer for example. Introductory offers can go a long way in helping to generate leads.
- If the residential area is of a high-income bracket you can afford to up your rates if you need to, again do your research on the local clientele.
- Do not wait until the last minute to prepare for winter, take action now!
PT Workspace is here to support independent personal trainers with their businesses, and if you would like help transitioning into winter with finding space to train your clients then feel free to talk to us [email protected].
You can take a look at our very fair rental packages here.
5 Reasons you Should Join PT Workspace Essex For Personal Training!
We could not be more excited to see the launch of PT Workspace Essex this month, located right in the heart of Chelmsford city center and less than a 4minute walk from Chelmsford train station. Lots of parking nearby with several story car parks within easy walking distance of the studio to choose from. So whether you walk, bike, bus, train, or drive there should be no barriers between you and your personal training sessions.
So what can you expect from personal training at PT Workspace Essex? Well to start unlike many commercial gyms, PT Workspace Essex is a private personal training studio, this means that we can control peak times allowing equipment to always be accessible and ensuring a friendly, professional community and environment to be within when training. Gone are the days of overcrowded gyms at 6pm! No one needs stuffy and sweaty gyms in the early morning or after a long day at work. Now, that’s a great reason to get us started…
- Brand New fully functional equipment, who does not love shiny new things? Especially in your gym! We have everything you need for a complete full-body workout and more. Your chosen personal trainer will be able to deliver comprehensive sessions to the highest standard, with lots of fun to be had too!
- Unrestricted opening times. Yep, you heard right! If your morning starts at 6am, then worry not the studio will be open and ready for you and your PT to hit the road running. Weekends too!
- We like to keep personal training… personal. Our PT referral process takes all your needs into account, from injury rehab to pre/post-natal, weight loss, muscle gain, and everything in between. Our roster of Essex Personal Trainers whose experience and skillset are unrivaled will develop a specific program tailored to maximizing your success in meeting your goals.
- Our Essex Personal Trainers offer competitive rates for personal training based on their skillset and experience. Many of the personal trainers we refer to have upwards of 5-10 years of industry experience which sets them apart from mainstream trainers found down the local. If you would like to enquire about personal training at PT Workspace Essex then contact us directly via email or phone.
Email: [email protected]
Phone: 020 3086 7530
Summer is here! This month the kids start to break up from school and holidays are fast approaching on the horizon. Now more than ever there is an urge to escape the last 18 months and find some enjoyment in getting away. So with clients taking time off, cancellations, isolation and rearranging because of parental duties etc, how are you going to navigate the next couple of months as a PT? Summer for most trainers can be a quiet time, so how to best prepare for this?
Our advice would be to use this time wisely and hears how…
Marketing & Content
Clients want to see professionalism, which is why it’s so important to make sure your social media platforms represent this. Creating content is a great way to communicate and generate interest in your services. Spend some time planning what you think potential clients might want to engage with. Find some quiet time at your gym or studio and see if the studio manager will let you utilise this time to create content.
Google/ Facebook reviews are another great way to help potential clients buy into your services, kindly suggest to your current clientele to share their thoughts on your services when they have some free time. Most will understand how vital this can be for small businesses.
Improving client Retention
How can you improve the services you already offer? What extra could you provide which will go above and beyond your client’s expectations? Even if they are leaving for a holiday could you be supporting them? With so many resources available to use, it has never been so easy to connect and check in with your clients. Checking in can make all the difference for retention, if you show you care your clients will often show their loyalty.
We are halfway through the year and whilst goal setting generally takes place at the start, it’s important to check in with yourself to see where you are at. Is there anything you could have done better this year so far for example? Sometimes big goals can be overwhelming, could you break them down into smaller goals to help towards the bigger picture? Once you have achieved your goals, what’s next?
Success rarely falls at your feet and sustaining a successful business take time and nurturing. It’s been a tough year all around for business, so if you are not sure how to move forward consider a mentor or someone who can help offer advice having got the T-shirt.
Thanks for reading
PT Workspace Team
We are back and ready for business! April the 12th was long-awaited for many in anticipation of gyms finally opening, alongside restaurants, bars and shops in line with Government guidelines.
Private personal training Studio
Never in all the years of operating have we had to close our doors, a feeling echoed by many business owners, but now we hope we are finally over the finish line. Since 2016 it has been our mission to elevate the industry for personal trainers, providing luxury private studio space where personal trainers could grow and develop their own businesses without the worry of extortionate rental rates which are unwavering and impractical for many small businesses.
Flexible Studio Rental Model
Thankfully since then, the industry has come a long way, and whilst the giants of commercial gyms continue churning over trainers like they are replaceable, at least there are now options available, as private personal training studio’s and small group training facilities have continued to grow in popularity, offering a more flexible and community feel to what can be a lonely business at times. Clients, as well as trainers, enjoy a more private space to train in, especially with the pandemic causing crowded spaces to feel unsafe.
Before the birth of private personal training studio’s such as PT Workspace, meant finding a gym space that you could call your own was near on impossible unless you were fortunate enough to have your own private studio. Many London parks now charge upwards of £100 per day to train clients, and many gyms want to keep their PT’s and clients in house where possible.
Studio Hire in London
With the expansion into online training, private studio hire has moved into different realms, where personal trainers now seek space not just for one to one training, but also a professional backdrop to create online content for websites and social media. Now is an amazing time to enter the industry with health at the forefront of peoples minds and the encouragement to live a more active and healthy lifestyle. There are finally options for trainers!
Stay healthy and Safe.
Thanks for reading
PT Workspace Team
As we approach the end of 2020 it is quite clear to see how tired and exhausted trainers have become navigating the most unpredictable and challenging year to date. Whilst we can take positives out of 2020, such as online personal training and a better understanding of health in relation to Covid-19, the long hours training clients in the parks during Lockdown 2.0 has finally caught up with us. December is a cold dark month which is usually overshadowed by Christmas cheer, but understandably not everyone is feeling so festive this month.
As we enter the busiest time of the year for the fitness industry, December is the month to lay the groundworks for January and the year ahead. As demanding as this year has been already, the time you put into planning now will make the transition into 2021 smoother. It’s time to re-evaluate this year and get SMART.
S – Specific, significant, stretching
What will be accomplished? What actions will you take?
M – Measurable, meaningful, motivational
What data will measure the goal? (How much? How well?)
A – Agreed upon, attainable, achievable, acceptable, action-oriented
Is the goal doable? Do you have the necessary skills and resources?
R – Realistic, relevant, reasonable, rewarding, results-oriented
How does the goal align with broader goals? Why is the result important?
T – Time-based, time-bound, timely, tangible, trackable
What is the time frame for accomplishing the goal?
Setting realistic goals will guide you in the right direction and keep you motivated no matter how hard things get.
Between prospecting for new clients, getting existing clients results, and billing more hours, setting SMART goals can help you stay on track so you know exactly what steps to take on a daily basis to reach your specific target.
The time to elevate your business is now!
Thanks for Reading
PT Workspace Team
Guest Post by Intake Nutrition
Okay. I’m going to try and not to get too triggered, I promise.
I’m not ‘triggered’ by those who believe these myths. How are you supposed to know?! And believe me, I’m not ashamed to say I’ve fallen victim to a good few of these in the past myself.
I am, however, triggered by the fact that this information is still spouted and perpetuated by those who should know better, despite the swathe of research that has continuously disproven, or failed to support, these ideas.
In the interest of keeping this to blog-post length rather than dissertation length, I’ve picked my top 5 most infuriating myths to debunk. Or we’ll be here all day.
So, let us begin…
- ‘Carbs make you fat’. As does eating fat or eating after 6pm, apparently.
Really? What we know is the law of thermodynamics. This gives us energy balance and says:
- If you are consuming more energy (eg. calories through food and drink) than you are expending, you will gain weight.
- Equally, if you are consuming less than you are expending, you will lose weight.
- And if you are consuming just as much as you are expending, you will maintain weight.
The only thing that will make you gain weight is consuming too many calories. I’m not talking about acute fluctuations in scale weight – there are a number of reasons for that. I’m talking about weight gain through increased energy storage in adipose (fat) tissue.
The ONLY reason for that is too many calories. It’s not because you’re eating carbs. Or fats. Or after 6pm. Or 3 large meals rather than 6 small meals.
If any of these factors lead to an increase in your caloric intake and put you into an energy surplus then sure, but you see my point.
2. ‘Being vegetarian/vegan is better for your health’
Well this is a weird one but essentially, no.
There is associational data that finds vegetarians to be ‘healthier’ but can we definitely say this is due to the fact that they are not eating meat? Correlation =/= causation people.
Vegetarians and vegans are often more health-seeking individuals who lead generally ‘healthier’ lives, something that is not often accounted for within the research on this topic.
We seem to have gone from a world where everyone was suggesting that you HAD to eat meat to be healthy (wrong), all the way to one in which a solely plant-based diet is now the only way to achieve physical health (also wrong).
The recent Netflix document, ‘The Gamechangers’, is a prime example of this but the fact of the matter is that yes, you can be healthy and perform well without eating meat, but the natural conclusion is not then that eating meat is unhealthy.
Can we get a bit of balance please people?
3. Celery juice and its magical healing properties
Okay please no.
Firstly, anything that claims to have magical healing properties is something to be approached with caution. If only it was that easy.
Most importantly, however, these magical claims are not evidence-based and are ultimately disempowering to people who are desperately looking for answers, particularly when managing chronic illnesses.
So just eat your veggies and save yourself the trauma of having to down a glass of celery juice every morning.
4. ‘Sugar is as addictive as cocaine’
Okay so, imagine this: You’re up in the club. You’re having a great time. Someone offers you a drink. NO BISH GIMME THAT SUGAR. Now you’re being dragged out of the club, with white powder all over you and gummy bears coming out of your ears, the shame sets in… but at least you got your fix, amirite?
But seriously though.
This idea originated in a study performed on rats. Putting aside the fact that you can’t draw direct conclusions for practical human application from animal studies, the ‘addictive’ nature of sugar has since been refuted.
“There is no support from the human literature for the hypothesis that sucrose may be physically addictive” – Benton (2010)
Added sugars can increase food palatability making these foods easier to over-consume and weight loss harder, but that is not the same thing.
5. ‘Yeah but, Starvation Mode’
Ooh this one will get ya. I must admit I got caught by this one.
The idea here is that, if you eat too little, your body will notice this and go into ‘starvation mode’, causing you to store everything you eat as fat.
The Minnesota semi-starvation study by Ancel Keys in 1945 showed us what really happens when the body is pushed into a state of starvation, and it wasn’t that. The law of thermodynamics will always apply and, if you are in a calorie deficit, you will lose weight.
What is often confused is a process called adaptive thermogenesis. This is a process that can occur after prolonged periods of dieting. Essentially your body starts to adapt to the lower energy intake and, alongside some hormonal changes that can increase hunger and decrease satiety levels, it starts to become more ‘efficient’. This is mostly seen through a reduction in NEAT (Non-Exercise Activity Thermogenesis – your conscious and subconscious daily activity) and EEE (Exercise Energy Expenditure). You might start sitting instead of standing, fidgeting less, feeling too tired to go to the gym and even using less facial expressions. All of which is your body trying to conserve energy.
Adaptive thermogenesis can make prolonged dieting harder because it reduces your energy expenditure, but it does not negate the idea of calories in vs. calories out.
Now, I really could continue all day but I’ll save you the trouble of seeing me type myself into a full-blown fury.
Again, my fury is at those who actively decide to ignore the research and disempower so many people with these claims. This sort of food fear plagued me for years and made my life so much harder than it needed to be but now, hopefully, that won’t happen to you.
So if any of you have fallen victim to any of these myths, do not worry yourself. I’ve been there. I get it. You’re most certainly not alone.
But now you know and you can go forth, ignore the bullsh*t and ENJOY your nutrition without any of these fears weighing you down.
Because you’re doing great.
Intake Nutrition x
Intake Nutrition is a London-based nutrition consultancy, founded by MNU Certified Nutritionist Florence Seabright, specialising in evidence-based nutrition advice for individuals and within its workplace wellness programmes.
Follow Intake Nutrition: https://www.instagram.com/intake_nutrition_/
Get in touch with Intake Nutrition for more support with your personal nutrition, or advice on workplace wellness: https://intakenutritionconsultancy.com/contact-a-nutritionist/
The start of the year is always surrounded by a hazy fog of weight loss hacks, new year new you promises and campaigns, alongside fancy new tech & fitness apps at the forefront of time stricken individuals. Whatever method you have chosen to meet your goals in 2020, are you using these 5 points to hold yourself accountable?
- Share your goals
Discussing your goals with like-minded individuals will not only bring them alive but will help you build confidence in achieving them. Share your highs and lows, and surround yourself with people who will keep you on track.
- Have someone hold you accountable like a personal trainer
Whilst it can be easy to make excuses and find reasons to avoid exercise, it is always a lot harder when someone else is relying on you to show up. A good personal trainer will not only guide you but will hold you accountable for your actions. Guilt in this instance is a blessing in disguise.
- Train with a friend or family member
Training on your own from time to time can become repetitive, so break it up by working out occasionally with a friend or family member. This will help to keep variety running through your fitness regime. If you are particularly competitive, see if a healthy challenge among friends will add a bit of excitement to a session.
- Track your progress
There are some great apps out there now which makes tracking your progress easier than ever. Popular apps such as My Fitness Pal can assist with logging exercise routines as well as calories and macros. Only by logging your progress will you be able to personally hold your self accountable.
- Be Honest with yourself
No matter all of the tips above, if you are not honest with yourself and the choices you make then all of them can be cheated in one way or another. We all have off days, but don’t let one bad day make for a bad week. Reset and start again.
Thanks for reading
PT Workspace Team
Well, now that’s a question to behold! and usually one answered through trial and error over time, with experience. But if you are anything like us, then waiting around to find out the hard way may seem pointless, so we thought we would lend a helping hand to get you started.
Let’s start with saying…It’s OK if you don’t hit the nail on the head first time, but when it comes to setting your own rates as a personal trainer, having the correct expectations based on informed research and the market in which you are trying to target, is important. It can stand between you converting clients or losing them in the fitness industry, and we all need that bread and butter to make it out there in the big wide world.
Please understand that just because your mate Colin charges upwards of £150 an hour, throws the word celebrity around occasionally, does not necessarily mean you can charge the same, especially if your situations differ. Regardless of personal training being a luxury, this does not mean you can always charge copious amounts. Understanding your personal worth is the key to setting the right rates. There is no one size fits all when crunching numbers, so to find the answer you have to examine a few things first such as…
- How much experience do you have?
- What qualifications do you have?
- Who are you targeting? Need help check our previous post for tips. https://www.ptworkspace.co.uk/5-top-tips-to-market-yourself-and-a-pt/
- Where are you located?
- How many people have you worked with so far?
- Are your clients pleased with their results?
- How confident are you in your consultation practices?
- What are you comfortable charging?
Once you have answered these questions you can start building market research, seeing how other local businesses in your industry price themselves. Explore what you may need to work up to in which to achieve the same level of success. It always helps to be in the know with the market and your competition, and this will help create rates in line with what clients will expect to pay in your area.
Before finalising your rates make sure you have factored in your living costs, rent of the gym or studio and taxes. Also if you work with a package system which decreases your hourly rate with an increase in sessions or larger packages, check your margins because little losses here and there can add up at the end of the month.
Rate Structures you can explore
Standard hourly rates – Setting your rates per hour for which you charge the same to all clients across the board.
Flexible rates– Dependant on the client and what goals they are seeking. If you have to travel or pay more to train in a specific location or specialist facility, then these charges can be factored in.
Packages– Sessions which are grouped together which the client can choose, such as ( 4, 8, 12, 24). Sometimes trainers may wish to discount larger packages to make them more attractive.
We hope you found this helpful.
Thanks for reading
PT Workspace Team
P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected]. In addition, why not take a look at some of the personal trainers who already work with us here.