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22 Jul

Summer is here! This month the kids start to break up from school and holidays are fast approaching on the horizon. Now more than ever there is an urge to escape the last 18 months and find some enjoyment in getting away. So with clients taking time off, cancellations, isolation and rearranging because of parental duties etc, how are you going to navigate the next couple of months as a PT? Summer for most trainers can be a quiet time, so how to best prepare for this?

Our advice would be to use this time wisely and hears how…

 

Marketing & Content

Clients want to see professionalism, which is why it’s so important to make sure your social media platforms represent this. Creating content is a great way to communicate and generate interest in your services. Spend some time planning what you think potential clients might want to engage with. Find some quiet time at your gym or studio and see if the studio manager will let you utilise this time to create content.

Google/ Facebook reviews are another great way to help potential clients buy into your services, kindly suggest to your current clientele to share their thoughts on your services when they have some free time. Most will understand how vital this can be for small businesses. 

 

Improving client Retention 

How can you improve the services you already offer? What extra could you provide which will go above and beyond your client’s expectations? Even if they are leaving for a holiday could you be supporting them? With so many resources available to use, it has never been so easy to connect and check in with your clients. Checking in can make all the difference for retention, if you show you care your clients will often show their loyalty.

 

Goal Setting 

We are halfway through the year and whilst goal setting generally takes place at the start, it’s important to check in with yourself to see where you are at. Is there anything you could have done better this year so far for example? Sometimes big goals can be overwhelming, could you break them down into smaller goals to help towards the bigger picture? Once you have achieved your goals, what’s next?

 

Be Proactive 

Success rarely falls at your feet and sustaining a successful business take time and nurturing. It’s been a tough year all around for business, so if you are not sure how to move forward consider a mentor or someone who can help offer advice having got the T-shirt.

 

Thanks for reading

PT Workspace Team

21 Apr

We are back and ready for business! April the 12th was long-awaited for many in anticipation of gyms finally opening, alongside restaurants, bars and shops in line with Government guidelines.

Private personal training Studio

Never in all the years of operating have we had to close our doors, a feeling echoed by many business owners, but now we hope we are finally over the finish line. Since 2016 it has been our mission to elevate the industry for personal trainers, providing luxury private studio space where personal trainers could grow and develop their own businesses without the worry of extortionate rental rates which are unwavering and impractical for many small businesses. 

 

Flexible Studio Rental Model

Thankfully since then, the industry has come a long way, and whilst the giants of commercial gyms continue churning over trainers like they are replaceable, at least there are now options available, as private personal training studio’s and small group training facilities have continued to grow in popularity, offering a more flexible and community feel to what can be a lonely business at times. Clients, as well as trainers, enjoy a more private space to train in, especially with the pandemic causing crowded spaces to feel unsafe.

Before the birth of private personal training studio’s such as PT Workspace, meant finding a gym space that you could call your own was near on impossible unless you were fortunate enough to have your own private studio. Many London parks now charge upwards of £100 per day to train clients, and many gyms want to keep their PT’s and clients in house where possible.

Studio Hire in London

With the expansion into online training, private studio hire has moved into different realms, where personal trainers now seek space not just for one to one training, but also a professional backdrop to create online content for websites and social media. Now is an amazing time to enter the industry with health at the forefront of peoples minds and the encouragement to live a more active and healthy lifestyle. There are finally options for trainers!

 

Stay healthy and Safe.

Thanks for reading

PT Workspace Team

08 Dec

As we approach the end of 2020 it is quite clear to see how tired and exhausted trainers have become navigating the most unpredictable and challenging year to date. Whilst we can take positives out of 2020, such as online personal training and a better understanding of health in relation to Covid-19, the long hours training clients in the parks during Lockdown 2.0 has finally caught up with us. December is a cold dark month which is usually overshadowed by Christmas cheer, but understandably not everyone is feeling so festive this month.

As we enter the busiest time of the year for the fitness industry, December is the month to lay the groundworks for January and the year ahead. As demanding as this year has been already, the time you put into planning now will make the transition into 2021 smoother. It’s time to re-evaluate this year and get SMART.

 

S – Specific, significant, stretching

What will be accomplished? What actions will you take?

 

M – Measurable, meaningful, motivational

What data will measure the goal? (How much? How well?)

 

A – Agreed upon, attainable, achievable, acceptable, action-oriented

Is the goal doable? Do you have the necessary skills and resources?

 

R – Realistic, relevant, reasonable, rewarding, results-oriented

How does the goal align with broader goals? Why is the result important?

 

T – Time-based, time-bound, timely, tangible, trackable

What is the time frame for accomplishing the goal?

 

Setting realistic goals will guide you in the right direction and keep you motivated no matter how hard things get.

Between prospecting for new clients, getting existing clients results, and billing more hours, setting SMART goals can help you stay on track so you know exactly what steps to take on a daily basis to reach your specific target.

The time to elevate your business is now!

 

Thanks for Reading

 

PT Workspace Team

22 Jan

Guest Post by Intake Nutrition

Okay. I’m going to try and not to get too triggered, I promise.
I’m not ‘triggered’ by those who believe these myths. How are you supposed to know?! And believe me, I’m not ashamed to say I’ve fallen victim to a good few of these in the past myself.
I am, however, triggered by the fact that this information is still spouted and perpetuated by those who should know better, despite the swathe of research that has continuously disproven, or failed to support, these ideas.
In the interest of keeping this to blog-post length rather than dissertation length, I’ve picked my top 5 most infuriating myths to debunk. Or we’ll be here all day.
So, let us begin…
  1. ‘Carbs make you fat’. As does eating fat or eating after 6pm, apparently. 

Really? What we know is the law of thermodynamics. This gives us energy balance and says:

  • If you are consuming more energy (eg. calories through food and drink) than you are expending, you will gain weight.
  • Equally, if you are consuming less than you are expending, you will lose weight.
  • And if you are consuming just as much as you are expending, you will maintain weight.

The only thing that will make you gain weight is consuming too many calories. I’m not talking about acute fluctuations in scale weight – there are a number of reasons for that. I’m talking about weight gain through increased energy storage in adipose (fat) tissue.

The ONLY reason for that is too many calories. It’s not because you’re eating carbs. Or fats. Or after 6pm. Or 3 large meals rather than 6 small meals.

If any of these factors lead to an increase in your caloric intake and put you into an energy surplus then sure, but you see my point.

2. ‘Being vegetarian/vegan is better for your health’

Well this is a weird one but essentially, no.

There is associational data that finds vegetarians to be ‘healthier’ but can we definitely say this is due to the fact that they are not eating meat? Correlation =/= causation people.

Vegetarians and vegans are often more health-seeking individuals who lead generally ‘healthier’ lives, something that is not often accounted for within the research on this topic.

We seem to have gone from a world where everyone was suggesting that you HAD to eat meat to be healthy (wrong), all the way to one in which a solely plant-based diet is now the only way to achieve physical health (also wrong).

The recent Netflix document, ‘The Gamechangers’, is a prime example of this but the fact of the matter is that yes, you can be healthy and perform well without eating meat, but the natural conclusion is not then that eating meat is unhealthy.

Can we get a bit of balance please people?

3. Celery juice and its magical healing properties

Okay please no.

Firstly, anything that claims to have magical healing properties is something to be approached with caution. If only it was that easy.

Most importantly, however, these magical claims are not evidence-based and are ultimately disempowering to people who are desperately looking for answers, particularly when managing chronic illnesses.

So just eat your veggies and save yourself the trauma of having to down a glass of celery juice every morning.

4. ‘Sugar is as addictive as cocaine’

Okay so, imagine this: You’re up in the club. You’re having a great time. Someone offers you a drink. NO BISH GIMME THAT SUGAR. Now you’re being dragged out of the club, with white powder all over you and gummy bears coming out of your ears, the shame sets in… but at least you got your fix, amirite?

But seriously though.

This idea originated in a study performed on rats. Putting aside the fact that you can’t draw direct conclusions for practical human application from animal studies, the ‘addictive’ nature of sugar has since been refuted.

“There is no support from the human literature for the hypothesis that sucrose may be physically addictive” – Benton (2010)

Added sugars can increase food palatability making these foods easier to over-consume and weight loss harder, but that is not the same thing.

5. ‘Yeah but, Starvation Mode’

Ooh this one will get ya. I must admit I got caught by this one.

The idea here is that, if you eat too little, your body will notice this and go into ‘starvation mode’, causing you to store everything you eat as fat.

The Minnesota semi-starvation study by Ancel Keys in 1945 showed us what really happens when the body is pushed into a state of starvation, and it wasn’t that. The law of thermodynamics will always apply and, if you are in a calorie deficit, you will lose weight.

What is often confused is a process called adaptive thermogenesis. This is a process that can occur after prolonged periods of dieting. Essentially your body starts to adapt to the lower energy intake and, alongside some hormonal changes that can increase hunger and decrease satiety levels, it starts to become more ‘efficient’. This is mostly seen through a reduction in NEAT (Non-Exercise Activity Thermogenesis – your conscious and subconscious daily activity) and EEE (Exercise Energy Expenditure). You might start sitting instead of standing, fidgeting less, feeling too tired to go to the gym and even using less facial expressions. All of which is your body trying to conserve energy.

Adaptive thermogenesis can make prolonged dieting harder because it reduces your energy expenditure, but it does not negate the idea of calories in vs. calories out.


Now, I really could continue all day but I’ll save you the trouble of seeing me type myself into a full-blown fury.

Again, my fury is at those who actively decide to ignore the research and disempower so many people with these claims. This sort of food fear plagued me for years and made my life so much harder than it needed to be but now, hopefully, that won’t happen to you.

So if any of you have fallen victim to any of these myths, do not worry yourself. I’ve been there. I get it. You’re most certainly not alone.

But now you know and you can go forth, ignore the bullsh*t and ENJOY your nutrition without any of these fears weighing you down.

Because you’re doing great.

Much Love,

Intake Nutrition x

Intake Nutrition is a London-based nutrition consultancy, founded by MNU Certified Nutritionist Florence Seabright, specialising in evidence-based nutrition advice for individuals and within its workplace wellness programmes.

Follow Intake Nutrition: https://www.instagram.com/intake_nutrition_/

Get in touch with Intake Nutrition for more support with your personal nutrition, or advice on workplace wellness: https://intakenutritionconsultancy.com/contact-a-nutritionist/


13 Jan

The start of the year is always surrounded by a hazy fog of weight loss hacks, new year new you promises and campaigns, alongside fancy new tech & fitness apps at the forefront of time stricken individuals. Whatever method you have chosen to meet your goals in 2020, are you using these 5 points to hold yourself accountable? 

  • Share your goals

Discussing your goals with like-minded individuals will not only bring them alive but will help you build confidence in achieving them. Share your highs and lows, and surround yourself with people who will keep you on track. 

  • Have someone hold you accountable like a personal trainer

Whilst it can be easy to make excuses and find reasons to avoid exercise, it is always a lot harder when someone else is relying on you to show up. A good personal trainer will not only guide you but will hold you accountable for your actions. Guilt in this instance is a blessing in disguise.

  • Train with a friend or family member 

Training on your own from time to time can become repetitive, so break it up by working out occasionally with a friend or family member. This will help to keep variety running through your fitness regime. If you are particularly competitive, see if a healthy challenge among friends will add a bit of excitement to a session.

  • Track your progress

There are some great apps out there now which makes tracking your progress easier than ever. Popular apps such as My Fitness Pal can assist with logging exercise routines as well as calories and macros. Only by logging your progress will you be able to personally hold your self accountable.

  • Be Honest with yourself

No matter all of the tips above, if you are not honest with yourself and the choices you make then all of them can be cheated in one way or another. We all have off days, but don’t let one bad day make for a bad week. Reset and start again.

Thanks for reading

PT Workspace Team

P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected].


18 Sep

Well, now that’s a question to behold! and usually one answered through trial and error over time, with experience. But if you are anything like us, then waiting around to find out the hard way may seem pointless, so we thought we would lend a helping hand to get you started.

Let’s start with saying…It’s OK if you don’t hit the nail on the head first time, but when it comes to setting your own rates as a personal trainer, having the correct expectations based on informed research and the market in which you are trying to target, is important. It can stand between you converting clients or losing them in the fitness industry, and we all need that bread and butter to make it out there in the big wide world. 

Please understand that just because your mate Colin charges upwards of £150 an hour, throws the word celebrity around occasionally, does not necessarily mean you can charge the same, especially if your situations differ. Regardless of personal training being a luxury, this does not mean you can always charge copious amounts. Understanding your personal worth is the key to setting the right rates. There is no one size fits all when crunching numbers, so to find the answer you have to examine a few things first such as…

  • How much experience do you have? 
  • What qualifications do you have?
  • Who are you targeting? Need help check our previous post for tips. https://www.ptworkspace.co.uk/5-top-tips-to-market-yourself-and-a-pt/ 
  • Where are you located?
  • How many people have you worked with so far? 
  • Are your clients pleased with their results?
  • How confident are you in your consultation practices?
  • What are you comfortable charging?

Once you have answered these questions you can start building market research, seeing how other local businesses in your industry price themselves. Explore what you may need to work up to in which to achieve the same level of success. It always helps to be in the know with the market and your competition, and this will help create rates in line with what clients will expect to pay in your area.

Before finalising your rates make sure you have factored in your living costs, rent of the gym or studio and taxes. Also if you work with a package system which decreases your hourly rate with an increase in sessions or larger packages, check your margins because little losses here and there can add up at the end of the month. 

Rate Structures you can explore

Standard hourly rates – Setting your rates per hour for which you charge the same to all clients across the board.

Flexible rates– Dependant on the client and what goals they are seeking. If you have to travel or pay more to train in a specific location or specialist facility, then these charges can be factored in.

Packages– Sessions which are grouped together which the client can choose, such as ( 4, 8, 12, 24). Sometimes trainers may wish to discount larger packages to make them more attractive.

We hope you found this helpful.

Thanks for reading

PT Workspace Team

P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected]. In addition, why not take a look at some of the personal trainers who already work with us here.


14 Aug

In a society where it is becoming ever more normal to question where and how things are sourced, such as meat and vegetables, clothes to name a few. Why then do we not question the Health & fitness industry more? In this new wave of popular blue tick fitness professionals on IG, thankfully more and more of us are starting to question what really works. Not just for the short term but for the long haul. 

The key is education!…Enabling you to make a balanced and informed choice. If you don’t know everything there is to know about achieving muscle growth or fat loss for example, that’s fine! Because that is something you can learn from a personal trainer. Have an issue with your diet then a nutritionist can give you direction. It’s okay to ask questions before you hire a health or fitness professional. In fact we highly recommend you do! Because bad practices can put you at risk from an injury or worse…Before you get started consider asking some the questions below:

  • Is there an initial consultation? Health Screening?
  • How long have you been practicing, and what are your qualifications?
  • How will you track my progress?
  • What kind of training and exercise will we be doing in our sessions?
  • How many sessions a week would you suggest we have and Why?
  • What Should I Do Between Sessions with You?
  • What are your rates?
  • And maybe throw in a question that will showcase the personal trainers personality to see if you are a good fit.

Once you have the answers it’s time to do the homework!

  • Request testimonials
  • Ask for qualifications and check accrediting bodies!
  • If unsure of qualification type, Google it!  (boring I know) and do a bit of research on the course.
  • Keep away from multiple sales offerings (bad sign for confidence in delivering one service)

Thanks for Reading We hope you found it useful.

PT Workspace Team


P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us here.

03 May

We are officially two videos into our interview series all about the journeys taken by successful trainers, and why they choose to go it alone and establish their own businesses.

There is no one size fits all in personal training and this week we Nathan has had the pleasure of interviewing Chris Zaremba, the proud owner of Fitness over 50. Chris has an unconventional story to tell about his route into becoming a personal trainer, but one which his clients within his niche market can relate to.

To Quote Chris ‘ People know what they want, not who they want’ which has helped define him in his corner of the fitness industry.

Watch the full interview below.

With Special thanks to Chris for his time and taking part in our second of many behind the scenes interviews yet to come.

Thanks for Reading
PT Workspace Team

P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us here.

23 Apr

Making or creating your own success will always be one of the most rewarding aspects of owning your own business. How you arrive at destination successville is completely up to you! Every personal trainer will have had experiences, good and bad which will have helped shape their journey. If you have time feel free to check out our latest interview series which takes an indepth look at the businesses which have continued to succeed whilst working alongside PT Workspace. For those of you just starting off or in need of some helpful options to explore within your business, then we have some top tips to get you going.

What’s your Niche?

In an industry where sometimes it’s better to be something to someone, instead of everything to everyone, having a niche can help you stand out from the crowd. Whether you choose to explore additional CPD courses such as post natal, or market to a specific gender, religion, age or group of individuals (for example: athletes) then understanding your target market in key. If finding your target market is challenging, then building a customer profile can help develop a visual representation in your mind of who you might be aiming for, you can be as detailed as you like.

client profile (1)
EXAMPLE

Website

In this digital age it’s important to have a presence online, clients will want to look you up and it’s a great way in which to attract online traffic to your business. Whilst having a website might be obvious as necessary for your business, building one might be slightly terrifying for those of you who may not be as tech savvy as others. Thankfully websites such as Squarespace and WordPress for a small fee have lots of templates you can personalise for a fraction of the cost, if a website builder is not within your budget.

PT Top Tips

Social Media

Now there are people who will tell you to post every day, and there are those who will say, only post when the quality of your content is at a level in which to do so (quality over quantity). However you choose to post on social make sure your profiles are professional. Whilst its great to show a little lifestyle & personality within your feed, your clients won’t want to see you buzzing on a Saturday night.

PT Top Tips

Utilise Your Location

It is known that the return rate on flyering is never usually very high, however you do not often need a high conversion rate in which to make it worth it. A personal trainer recently came to PT Workspace and alongside the support of studio manager, handed out his business card/ flyer to the local businesses surrounding the gym. Just having one client sign up, has now made his investment worth while. If designing flyers is not your thing then try sites such as Canva, which have fantastic templates to personalise for free.

It’s always worth asking if the facility in which you are working at is happy to support marketing your services. For example many gym facilities will offer an online personal trainer profile, which is another way that clients can find you.

Thanks for Reading
PT Workspace Team

P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us here.


17 Apr

Every personal trainer begins their own journey into the fitness industry differently. Find out how experienced trainers Des & Lucas from Life Square Fitness have raised themselves up through the ranks to establish themselves as successful independent trainers together, whilst building their brand and business alongside PT Workspace.

In this video, Director and studio manager Nathan explores in detail, the challenges Des & Lucas have faced and overcome. As well as what is important to remember when launching and maintaining a successful business within an industry saturated with trainers and gyms. Listen to their top tips, brand values and what’s next in store for this duo.

With Special thanks to Life Square Fitness for their time and taking part in our first of many behind the scenes interviews yet to come.

Thanks for Reading
PT Workspace Team

P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us here.