10 Proven Strategies to Attract New Leads for Personal Trainers
As a personal trainer, attracting new leads is essential for the growth and success of your business. Whether you’re just starting or looking to expand your client base, implementing effective strategies to attract potential customers is crucial. In this article, we will explore ten proven strategies that can help you attract new leads and convert them into loyal clients.
In the competitive fitness industry, it’s vital for personal trainers to stay ahead by continually attracting new leads. This article will provide you with valuable insights and strategies to help you expand your reach, increase visibility, and generate more leads.
2. Define the Importance of Attracting New Leads for Personal Trainers
Attracting new leads is the lifeblood of any personal training business. Without a steady stream of potential clients, it becomes challenging to sustain and grow your business. By implementing effective lead generation strategies, you can ensure a consistent flow of interested individuals who are likely to become paying customers.
3. Understand Your Target Audience
Before diving into lead generation tactics, it’s essential to have a clear understanding of your target audience. Identify their demographics, interests, and pain points. This knowledge will help you tailor your marketing efforts and messaging to resonate with your ideal clients.
4. Develop a Strong Online Presence
In today’s digital age, having a strong online presence is crucial for personal trainers. Here are some effective strategies to build and enhance your online presence:
- Utilize Social Media Platforms: Identify the social media platforms where your target audience is most active and establish a presence there. Share valuable content, engage with your audience, and use relevant hashtags to increase your visibility.
- Create Engaging Content: Develop high-quality content that educates, inspires, and entertains your audience. Blog posts, videos, and infographics are great formats to showcase your expertise and attract potential clients.
- Optimize Your Website: Ensure that your website is user-friendly, visually appealing, and optimized for search engines. Include relevant keywords, create informative landing pages, and make it easy for visitors to contact you or schedule appointments.
5. Implement Email Marketing Campaigns
Email marketing remains one of the most effective ways to nurture leads and convert them into paying clients. Build an email list by offering valuable free resources such as e-books, workout plans, or nutrition guides. Send regular newsletters, personalized recommendations, and exclusive promotions to keep your subscribers engaged and interested in your services.
6. Offer Valuable Free Resources
Providing valuable free resources establishes trust and positions you as an authority in your field. Create informative blog posts, videos, or podcasts that address common fitness-related questions and challenges. By offering valuable content without asking for anything in return, you can attract potential leads who will be more likely to engage with your paid services.
7. Network and Collaborate with Industry Professionals
Networking and collaborating with other professionals in the fitness industry can significantly expand your reach and attract new leads. Partner with complementary businesses such as nutritionists, wellness coaches, or physical therapists to offer joint services or cross-promote each other’s offerings. Attend industry conferences, events, or webinars to connect with like-minded individuals and establish valuable relationships.
8. Leverage Online Advertising
Online advertising can be a powerful tool to attract new leads quickly. Platforms like Google Ads, Facebook Ads, or Instagram Ads allow you to target specific demographics, interests, and locations. Create compelling ad campaigns that highlight your unique selling propositions, such as personalized training programs, transformation stories, or special promotions.
9. Use Testimonials and Case Studies
Testimonials and case studies are excellent social proof that can convince potential leads to choose your services. Reach out to satisfied clients and ask for their feedback or success stories. Showcase these testimonials on your website, social media, or promotional materials to build trust and credibility with your target audience.
10. Offer Introductory Sessions or Promotions
To attract new leads, consider offering introductory sessions or promotions. This allows potential clients to experience your services at a reduced cost or for free. By providing a taste of what you offer, you can demonstrate the value you bring and encourage them to continue as paying clients.
11. Provide Exceptional Customer Service
Delivering exceptional customer service is vital for attracting and retaining clients. Focus on building strong relationships, providing personalized attention, and exceeding expectations. Happy clients are more likely to refer their friends and family, further expanding your client base through word-of-mouth.
12. Track and Analyze Your Results
To ensure the effectiveness of your lead generation strategies, track and analyze the results. Monitor website traffic, email open rates, social media engagement, and conversion rates. Identify what works well and what needs improvement, and adapt your strategies accordingly to optimize your lead generation efforts.
Attracting new leads is an ongoing process that requires dedication, creativity, and adaptability. By implementing these ten proven strategies, you can expand your reach, increase visibility, and attract potential clients to grow your personal training business. Remember to stay consistent, monitor your results, and continually refine your approach based on feedback and data.
For more information please contact [email protected] with studio hire in the subject line.
What to Expect When Renting and Hiring a Gym SpaceLooking to rent a gym space for your business needs? This comprehensive guide provides insights into the process of hiring a gym, including what to expect, FAQs, and tips for a successful rental & hire. Explore the benefits of renting fitness space and find out how to make the most of your gym rental experience. Are you on the lookout for a suitable gym space to rent? Whether you're a personal trainer, fitness instructor, Production company, or someone planning a special event, finding the perfect gym to cater to your needs is crucial. The process of hiring a gym space can be both exciting and overwhelming, as you want to ensure you're making the right choice for your fitness goals or event requirements. In this article, we will explore everything you need to know about hiring a gym space, from what to expect during the rental process to tips for maximizing your experience. So, let's dive in and discover the ins and outs of hiring gym space and renting fitness space!
Benefits and Advantages
- Flexibility: When you hire a gym space, you gain the freedom to set your own schedule and design your workouts according to your preferences. No more crowded fitness centers or waiting for equipment to be available. A rented gym space allows you to focus on your fitness business needs without distractions.
- Personalized Training: Personal trainers and fitness instructors can benefit greatly from renting a gym space, as it provides a private and dedicated environment to work closely with clients. You can customize training sessions to suit individual needs, ensuring a more effective and tailored approach to fitness.
- Access to Specialized Equipment: Gym rentals often come equipped with a wide range of fitness equipment, including machines, weights, and cardio gear. This allows you to access high-quality equipment without the need for large investments, making it an attractive option for trainers and fitness enthusiasts alike.
- Event Hosting: Gym spaces can serve as the perfect venue for hosting fitness-related events, such as workshops, seminars, or even group workout classes. The spaciousness and appropriate facilities of a gym provide an ideal setting for participants to engage in physical activities and learn from experts.
- Networking Opportunities: Renting a gym space allows you to connect and collaborate with other fitness professionals or enthusiasts who may be utilizing the same facility. This creates opportunities for networking, sharing knowledge, and building relationships within the fitness community.
How to Prepare and ResearchWhen embarking on the journey of renting a gym space, it's important to have a clear understanding of what to expect during the process. Here are the key aspects to consider: Researching potential gym spaces and comparing their value is crucial before committing to renting a gym space. It is important to conduct comprehensive research and consider various factors to make an informed decision. Here's a detailed explanation of the process:
- Explore Gym Options: Start by exploring different gym options in your area. Look for gyms that are conveniently located and easily accessible. Consider factors such as proximity to your target audience, parking facilities, and public transportation availability. Narrow down your choices to gyms that are suitable for your fitness goals or event requirements.
- Assess Amenities and Size: Evaluate the amenities provided by each gym. Check if they have the necessary equipment and facilities required for your training sessions or events. Consider factors such as the availability of cardio machines, weightlifting equipment, functional training areas, group exercise studios, locker rooms, and showers. Additionally, assess the size of the gym space and ensure it can comfortably accommodate your clients or participants.
- Consider Cost and Rental Price Structures: Pay close attention to the cost and rental price structures offered by different gyms. Compare the pricing options and see if they align with your budget. Some gyms may offer discounted rates for long-term rentals or provide personalized packages for personal trainers. Evaluate the value you will be getting for the price and consider if the amenities and services provided justify the cost.
- Read Reviews and Seek Recommendations: Utilize online resources to gather insights from reviews and recommendations. Read reviews from other personal trainers or individuals who have rented gym spaces from the gyms you are considering. Their experiences can provide valuable information about the quality of the gym, its cleanliness, customer service, and overall satisfaction. Seek recommendations from trusted sources such as fellow trainers, fitness communities, or industry professionals to gain additional perspectives.
- Make an Informed Decision: With all the information gathered, carefully analyze the gyms you have researched. Consider the location, amenities, size, cost, rental price structures, and feedback from reviews and recommendations. Prioritize the factors that are most important to you and make an informed decision based on your specific needs and preferences.
Make sure to meet the Gym Owners or ManagementIt is highly important for personal trainers & Production teams to meet with gym owners or managers when considering fitness spaces. This meeting allows for a valuable exchange of information and ensures a mutually beneficial arrangement. Here are a few reasons why meeting with gym owners or managers is crucial:
- Understanding the Gym's Policies and Expectations: Meeting with the gym owner or manager provides an opportunity to discuss the gym's policies, rules, and expectations. This ensures that you are aware of any specific guidelines regarding equipment usage, scheduling, client management, or any other pertinent factors that may affect your training sessions. It allows you to align your practices with the gym's requirements, promoting a harmonious working relationship.
- Discussing Rental Terms and Negotiating Contracts: Meeting with the gym owner or manager allows you to discuss rental terms and negotiate contracts. This ensures clarity regarding the rental duration, pricing, payment schedules, and any additional services or amenities included in the agreement. Meeting face-to-face can help build rapport and establish a professional connection, making it easier to negotiate mutually beneficial terms that suit both parties involved.
- Assessing the Gym's Environment and Facilities: By meeting with the gym owner or manager, you can personally assess the gym's environment and facilities. This gives you an opportunity to evaluate the cleanliness, maintenance, and overall suitability of the space for your training sessions. It allows you to ensure that the gym provides the necessary equipment, amenities, and ambiance that align with your client's needs and your training style.
- Building a Professional Relationship: Meeting the gym owner or manager helps you establish a professional relationship, fostering open communication and collaboration. This can be beneficial in the long run, as it allows you to address any concerns or requests promptly and work together to create a positive hire experience. Building a rapport with the gym's management can also lead to potential referrals and future business opportunities.
Planning Your Schedule & TimePlanning your schedule in advance after securing a gym rental is crucial for several reasons. Here are some detailed explanations of why it is important to plan ahead:
- Optimal Time Management: By planning your schedule in advance, you can effectively manage your time. Knowing the specific days and times you'll be utilizing the gym space allows you to structure your other commitments and activities around it. This ensures that you make the most efficient use of your time and avoid any scheduling conflicts or overlaps.
- Consistency and Client Management: Planning ahead allows you to establish a consistent routine for your training sessions. This consistency is not only beneficial for your own personal organization but also for your clients. By setting regular days and times for your sessions, you can better manage your clients' expectations and provide them with a predictable schedule. It helps create a sense of reliability and professionalism, enhancing client satisfaction and retention.
- Maximizing Gym Availability: Many gyms have peak hours when the space gets crowded, and certain equipment may be in high demand. By planning your schedule in advance, you can strategically choose times when the gym is less busy, allowing you to have better access to equipment and ensuring a smoother training experience. It helps you optimize your use of the gym space and avoid potential frustrations due to overcrowding.
- Adaptability and Flexibility: Planning your schedule in advance also allows you to have a clear overview of your availability. This enables you to be more flexible and adapt to any unforeseen circumstances or client requests. If a client needs to reschedule or if you have personal commitments that arise, having a planned schedule gives you the ability to make adjustments without causing disruptions or inconveniences.
- Mental Preparation and Focus: Having a planned schedule in advance helps you mentally prepare for your training sessions. It allows you to focus on the specific goals and objectives you want to achieve during each session. By knowing when you'll be utilizing the gym space, you can mentally gear up, visualize your workouts, and approach each session with the right mindset, leading to more productive and effective training.
Frequently Asked Questions (FAQs)
- Q: How much does it cost to hire a gym space?
- A: The price of renting a gym space can fluctuate based on various factors, including the location, size, amenities, and duration of the rental. To obtain accurate pricing information, it is advisable to directly contact gym owners or managers. Fitness professionals often encounter monthly pricing for gym usage, but there are also studio setups designed specifically for rental and hire, offering flexible packages like PT Workspace.
- Q: Can I rent a gym space for a one-time event?
- A: Yes, some gym spaces provide the option to rent their facilities for one-time events such as workshops, seminars, or fitness classes. When reaching out to gym owners, it's advisable to inquire specifically about event rental options and the type of requirements for the specific booking. PT Workspace not only accommodates production requests from large filming companies but also assists independent trainers. Additionally, they offer low-cost entry bookings for private content rooms and provide options for full site capacity.
- A: Certain gym rentals may entail additional expenses such as security deposits, insurance prerequisites, or fees for utilizing specialized equipment or amenities. To prevent any unexpected costs, it is advisable to have a detailed discussion with the gym owner or manager regarding these specifics. For gym rental and hire at PT Workspace, it is essential to have public liability insurance. It is also important to allocate a budget for a qualified fitness professional, as their presence is often expected to ensure health and safety when filming or photography commences.
Establishing Your Personal Training Niche or Target Market
In the competitive field of personal training, identifying and establishing your niche or target market is essential for success. By narrowing down your focus and catering to a specific group of individuals, you can differentiate yourself from the competition and attract clients who resonate with your specialized services. In this article, we will explore the importance of establishing a niche and provide tips on how to identify and target your ideal market as a personal trainer.
1. Why Establish a Niche?
Establishing a niche is crucial for several reasons:
- Differentiation: A niche allows you to stand out in a crowded market by offering unique and specialized services that cater to a specific group of individuals. This sets you apart from generalist trainers and positions you as an expert in your chosen area.
- Client Attraction: By targeting a specific market segment, you can tailor your marketing efforts to reach your ideal clients directly. This increases the likelihood of attracting clients who are genuinely interested in your services and increases conversion rates.
- Expertise and Credibility: Focusing on a niche allows you to deepen your knowledge and expertise in that particular area. This specialization builds credibility and trust among your clients, as they perceive you as an authority in addressing their specific needs and goals.
- Word-of-Mouth Referrals: Satisfied clients within your niche are more likely to refer you to others who share similar interests and requirements. This can lead to a steady stream of referrals, enhancing your client base and reputation.
2. Identifying Your Niche
To establish your niche as a personal trainer, consider the following factors:
- Passions and Interests: Determine your own passions and interests within the fitness industry. What specific areas of fitness do you enjoy the most? Identifying the areas that ignite your passion will help you provide exceptional services and stay motivated in your work.
- Expertise and Experience: Assess your skills, certifications, and experience. What areas do you excel in? Where have you gained specialized knowledge or achieved notable results? Your expertise and experience can serve as a foundation for identifying your niche.
- Target Demographic: Consider the demographic you most enjoy working with or have a strong connection to. This could be based on age, gender, fitness level, specific conditions (e.g., postnatal, seniors), or athletic performance goals (e.g., marathon runners, strength training enthusiasts).
- Market Demand: Research the market demand for your potential niche. Is there a specific group of individuals that has an unmet need or is underserved? Identify opportunities where your specialized services can fill a gap in the market.
3. Targeting Your Ideal Market
Once you have identified your niche, it’s time to target your ideal market:
- Tailored Messaging: Craft your marketing messages to resonate with your target market. Highlight the specific benefits and solutions you provide for their unique needs and goals. Use language and imagery that speaks directly to your ideal clients.
- Focused Marketing Channels: Identify the marketing channels that are most effective for reaching your target market. This may include social media platforms, local community organizations, industry-specific websites, or partnerships with complementary businesses.
- Networking and Partnerships: Build relationships with other professionals or businesses that serve your target market. Collaborate on joint ventures or cross-promotions to expand your reach and credibility within your niche.
- Continued Education: Stay updated with the latest research, trends, and advancements in your niche. This positions you as a knowledgeable and trusted expert, attracting clients who value staying on the cutting edge of fitness.
Establishing a niche or target market as a personal trainer is a strategic approach to differentiate yourself and attract clients who align with your specialized services. By identifying your niche, targeting your ideal market, and delivering exceptional services, you can position yourself as an expert and build a thriving personal training business.
To find out more about how we can support your personal training business contact us directly: [email protected]
Four hip thrust bench exercises to optimise your core
In this article, we look at what a hip thrust bench is, what it’s used for, and how to can exercise using one.
What is a hip thrust bench?
Hip thrust benches come in various styles; some are metal stands with padding. Others, like ours, are wedges covered in firm foam and a UPVC cover to be comfortable and easily clean. It is worth noting that people commonly use weight benches for hip thrusts. However, this is not ideal because a weight bench is generally too high if you are using a weight with your exercise. Another common solution is using a gym step with a cushion; again, this is not recommended as the stability of the movement is compromised by a non-fixed addition of the pillow or pad.
How to set up a hip thrust on a bench
Place the hip thrust bench onto the gym floor, and ensure that the bench is on a non-slip surface. You can check this beforehand by pushing against the bench. Then get a weight bar and some light weights initially. Add the weights to the bar. We recommend that they have collars in place and are fixed. Sit in front of the bench with your back to it. To judge your position, lean back and check that your upper back/shoulders will reach the bench top. Next, please put the bar and weights over your waist. Bring your legs near your bottom, lean back, make contact with the bench top, brace your core, and then drive your hips upward toward the ceiling from the legs.
With your legs at 90 degrees, lift up and then down, repeating this movement. You are effectively creating a bridge with weight across your lap. Refer to the weight and exercises provided by your PT instructor.
How high should a hip thrust be?
Before you do a weighted hip thrust, it is worth using the apparatus with just body weight, and this does two things; one, it familiarises you with the bench height and feel, and two, it allows you to perform the movement without weight. This is important because it will enable you and your instructor to establish a comfortable range for you; everyone is different. The height of a hip thrust should be proportional to you and how you feel when performing the bridge movement. Ideally, this will extend to allow the back to arch comfortably.
What four exercises can you do with a hip thrust bench?
Exercise 1 – Weight plate hip thrust
As the name suggests, this movement uses a weight plate, and it is good to help warm up before you use the barbell. So first, choose a weight plate that is a good warmup weight for you, then place the plate on your pelvis. Next, perform the normal hip thrust movement, ensuring that you have hold of the plate to avoid it slipping sidewards or toward you. Weight plate hip thrusts are good for calorie burn and are faster than other exercises.
Exercise 2 – Barbell Hip Thrust
As described earlier, this is performed by placing the barbell across your hips/pelvis and then raising and lowering the hips. The barbell will naturally sit at the bend point of your hips, but it is still worth stabilising the barbell by having your hands on it. See your PT for more information on sets and weights. Again, this needs to be assessed based on individual strengths.
Exercise 3 – Single Leg Hip Thrust
Once you are confident with exercises 1 & 2, isolating your legs is a good idea as this puts extra resistance in the movement. This is what the single-leg hip thrust does. We recommend starting this exercise by having both feet on the floor; as you lift your hips from the floor position, stop and then lift a leg, pointing your knee to the ceiling. Next, perform the movement by pulsing the hips from one leg with weight, either a weight plate or barbell, then repeat this with the other leg for an intence glute and thigh workout.
Exercise 4 – Frog Thruster
To perform this exercise, you put your soles together, as you would your hands to pray or clap. With your toes in place and touching, flare your knees to open your legs, keeping your feet together. Now perform the hip thrust movement; spreading the legs lets you optimise the glute activation, meaning the outer glute is worked.
Summary – Why we love hip thrusts
We love hip thrusts because they are great for strengthening your core, which benefits your general health. The results are clients feel more supported and stronger, and these exercises can help shape the glutes, tighten the abs and use the thighs, so many of the larger muscles result in higher calorie burn.
This foundationary exercise provides stability and strength to avoid back pain from day-to-day activity and exercise. Hips thrusts are a winner. Recently we got a Mirafit hip thrust bench in our Islington PT workspace if you are interested in using one.
Separately if you’re a PT considering our PT Spaces, please get in touch with the team using the contact page.
We hope to see you soon.
Personal Training & Studio Rental in Islington
Conquering The Winter Months…
We have had an awesome summer with the weather this year, so it is little wonder why many personal trainers head to the nearest park with their portable training kits and TRX ropes to make the most of the long summer days and glorious weather. As a personal training studio, we get it…This is why we transformed our outside space so you could have the best of both worlds! Not only to keep cool inside but to have the luxury of taking gym equipment outside, which has been great for PTs this year. Regardless we understand why parks are a hit…
With London having been your playground all summer you now have to find a new strategy to keep your business going whilst the weather transitions.
As we creep into winter and the nights start drawing in, you have to start rethinking your options, as your clients do not want to workout in the rain or the dark at 6am in the morning (well we are yet to meet one who does). So before Winter hits us with all its glory, now is the time to start planning a backup plan! Which will see you through these tough months ahead.
It’s not easy for personal trainers trying to find a space that has the freedom and flexibility to accommodate an independent business. You have to think about…
- Where will I take my clients?
- How will I afford monthly rentals? (what if you have a quiet month or have booked a holiday?)
- Will you have to up your rates to afford higher overheads?
- Is it necessary to go back to working full-time in-house at a corporate/budget chain gym?
- How do you keep finding new clients? Or combat those you might lose?
With everything you have to think about, moving forward into winter can be very daunting, so we have some tips which might help you out along the way.
- Start marketing yourself before winter arrives fully (so ideally around now) to make up for clients who you know might move on or if you need the extra income.
- Do your research! There are personal training studios that take independent trainers, but they are few and far between. If you are reading this then you have already found one of them…
- Once you have found a space to train clients, choose a residential area in which you can offer your services locally, this can be your bread and butter. Let potential clients know you are in the area and available! This could be via a flyer for example. Introductory offers can go a long way in helping to generate leads.
- If the residential area is of a high-income bracket you can afford to up your rates if you need to, again do your research on the local clientele.
- Do not wait until the last minute to prepare for winter, take action now!
PT Workspace is here to support independent personal trainers with their businesses, and if you would like help transitioning into winter with finding space to train your clients then feel free to talk to us [email protected].
You can take a look at our very fair rental packages here.
We are back and ready for business! April the 12th was long-awaited for many in anticipation of gyms finally opening, alongside restaurants, bars and shops in line with Government guidelines.
Private personal training Studio
Never in all the years of operating have we had to close our doors, a feeling echoed by many business owners, but now we hope we are finally over the finish line. Since 2016 it has been our mission to elevate the industry for personal trainers, providing luxury private studio space where personal trainers could grow and develop their own businesses without the worry of extortionate rental rates which are unwavering and impractical for many small businesses.
Flexible Studio Rental Model
Thankfully since then, the industry has come a long way, and whilst the giants of commercial gyms continue churning over trainers like they are replaceable, at least there are now options available, as private personal training studio’s and small group training facilities have continued to grow in popularity, offering a more flexible and community feel to what can be a lonely business at times. Clients, as well as trainers, enjoy a more private space to train in, especially with the pandemic causing crowded spaces to feel unsafe.
Before the birth of private personal training studio’s such as PT Workspace, meant finding a gym space that you could call your own was near on impossible unless you were fortunate enough to have your own private studio. Many London parks now charge upwards of £100 per day to train clients, and many gyms want to keep their PT’s and clients in house where possible.
Studio Hire in London
With the expansion into online training, private studio hire has moved into different realms, where personal trainers now seek space not just for one to one training, but also a professional backdrop to create online content for websites and social media. Now is an amazing time to enter the industry with health at the forefront of peoples minds and the encouragement to live a more active and healthy lifestyle. There are finally options for trainers!
Stay healthy and Safe.
Thanks for reading
PT Workspace Team
The start of the year is always surrounded by a hazy fog of weight loss hacks, new year new you promises and campaigns, alongside fancy new tech & fitness apps at the forefront of time stricken individuals. Whatever method you have chosen to meet your goals in 2020, are you using these 5 points to hold yourself accountable?
- Share your goals
Discussing your goals with like-minded individuals will not only bring them alive but will help you build confidence in achieving them. Share your highs and lows, and surround yourself with people who will keep you on track.
- Have someone hold you accountable like a personal trainer
Whilst it can be easy to make excuses and find reasons to avoid exercise, it is always a lot harder when someone else is relying on you to show up. A good personal trainer will not only guide you but will hold you accountable for your actions. Guilt in this instance is a blessing in disguise.
- Train with a friend or family member
Training on your own from time to time can become repetitive, so break it up by working out occasionally with a friend or family member. This will help to keep variety running through your fitness regime. If you are particularly competitive, see if a healthy challenge among friends will add a bit of excitement to a session.
- Track your progress
There are some great apps out there now which makes tracking your progress easier than ever. Popular apps such as My Fitness Pal can assist with logging exercise routines as well as calories and macros. Only by logging your progress will you be able to personally hold your self accountable.
- Be Honest with yourself
No matter all of the tips above, if you are not honest with yourself and the choices you make then all of them can be cheated in one way or another. We all have off days, but don’t let one bad day make for a bad week. Reset and start again.
Thanks for reading
PT Workspace Team
Foam rollers is one thing PT Workspace has never been short of! The studio manager swears by them to help improve mobility, prevent injury, boost performance and help you recover from exercise. Now if you’re wondering what those round cylinders in the corner of the studio are good for, then maybe we can help answer that question.
Foam rolling can help address muscle stiffness and pain by applying pressure to specific points on your body. It can aid recovery as well as assist normal function of muscles which might feel tight or knotted.
Whilst it may cause slight discomfort at times, it can also leave your muscles feeling relaxed and ready to perform if used correctly.
- Listen to your body…
You will understand better than anyone, which muscles need attention and where the sore spots are. Start slowly, your muscles respond to different types of pressure so adjust accordingly.
2. Be mindful…
If you have an injury avoid rolling the affected area, foam rolling should not cause you to feel immense pain. By using your own bodyweight you can roll major muscle groups, and be mindful of pressure, releasing or lifting off the roller if it becomes too much. You have the power to control the amount of force applied, so again, start slowly and ease into it.
3. Take your time
Foam rolling is not something you can really rush, to feel the full benefits of rolling give your body time to adapt and your brain time to tell your muscles to relax. Spend a little time working tight spots but remember not to overdo it! Move on, prolonged time can cause tissue damage among other injuries.
Regardless of whether you choose to use foam roll before or after a workout, it can be a great way in which to increase motion and performance whilst helping prevent injury. Give it a go next time your in the studio.
Thanks for reading
PT Workspace Team
Mornings… Now they are not for everyone! A battle we all face but not everyone conquers, and as winter sets in, the harder it becomes to plant those two feet on the floor. The cosiness of bed will have you fighting your own thoughts and questioning your own sanity. But there are some great benefits to working out in the morning which can help set you up for the day ahead.
- Rise and Shine…
Exercise believe it or not wakes you up! It can be as effective as your morning cup of tea or coffee. “Even a short bout of any cardiovascular exercise wakes us up, speeds mental processes, and enhances memory storage and retrieval, regardless of our fitness or fatigue levels.” – Harvard Health Blog
- Bite the Bullet…
It’s done! And out the way for another day. By exercising in the morning you are less prone to worry about your workout hanging over your head, meetings running over, distractions or anything else life has to throw at you.
- Personal space to focus on you…
Exercise is great for not only improving just your physical health but helping with your mental health as well. Its time you can invest in you! sweat out your frustration and stress, where work and everything else can take a backseat for an hour before you prepare for the day ahead.
- Consistency is key…
Working out in the morning will help develop a routine, and with routine come consistency. As much as you want to hit your snooze at 6am, showing up each day and staying committed is the key to achieving those all-important goals.
- Feel Good…
To put it simply exercise releases endorphins and endorphins make you feel good as well as reduce your perception of pain. Starting the day off right with exercise has many great benefits to not only your mood but mental cognition, leading to better alertness, focus and concentration at work.
Mornings can seem like the enemy sometimes, but when you have learnt the knack of using them to your advantage, then there is a lot to appreciate about them too! Like Sunrises, you will see certainly see your fair share of those.
Thanks for reading
PT Workspace Team
P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected].
Well, now that’s a question to behold! and usually one answered through trial and error over time, with experience. But if you are anything like us, then waiting around to find out the hard way may seem pointless, so we thought we would lend a helping hand to get you started.
Let’s start with saying…It’s OK if you don’t hit the nail on the head first time, but when it comes to setting your own rates as a personal trainer, having the correct expectations based on informed research and the market in which you are trying to target, is important. It can stand between you converting clients or losing them in the fitness industry, and we all need that bread and butter to make it out there in the big wide world.
Please understand that just because your mate Colin charges upwards of £150 an hour, throws the word celebrity around occasionally, does not necessarily mean you can charge the same, especially if your situations differ. Regardless of personal training being a luxury, this does not mean you can always charge copious amounts. Understanding your personal worth is the key to setting the right rates. There is no one size fits all when crunching numbers, so to find the answer you have to examine a few things first such as…
- How much experience do you have?
- What qualifications do you have?
- Who are you targeting? Need help check our previous post for tips. https://www.ptworkspace.co.uk/5-top-tips-to-market-yourself-and-a-pt/
- Where are you located?
- How many people have you worked with so far?
- Are your clients pleased with their results?
- How confident are you in your consultation practices?
- What are you comfortable charging?
Once you have answered these questions you can start building market research, seeing how other local businesses in your industry price themselves. Explore what you may need to work up to in which to achieve the same level of success. It always helps to be in the know with the market and your competition, and this will help create rates in line with what clients will expect to pay in your area.
Before finalising your rates make sure you have factored in your living costs, rent of the gym or studio and taxes. Also if you work with a package system which decreases your hourly rate with an increase in sessions or larger packages, check your margins because little losses here and there can add up at the end of the month.
Rate Structures you can explore
Standard hourly rates – Setting your rates per hour for which you charge the same to all clients across the board.
Flexible rates– Dependant on the client and what goals they are seeking. If you have to travel or pay more to train in a specific location or specialist facility, then these charges can be factored in.
Packages– Sessions which are grouped together which the client can choose, such as ( 4, 8, 12, 24). Sometimes trainers may wish to discount larger packages to make them more attractive.
We hope you found this helpful.
Thanks for reading
PT Workspace Team
P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected]. In addition, why not take a look at some of the personal trainers who already work with us here.