Establishing Your Personal Training Niche or Target Market
In the competitive field of personal training, identifying and establishing your niche or target market is essential for success. By narrowing down your focus and catering to a specific group of individuals, you can differentiate yourself from the competition and attract clients who resonate with your specialized services. In this article, we will explore the importance of establishing a niche and provide tips on how to identify and target your ideal market as a personal trainer.
1. Why Establish a Niche?
Establishing a niche is crucial for several reasons:
- Differentiation: A niche allows you to stand out in a crowded market by offering unique and specialized services that cater to a specific group of individuals. This sets you apart from generalist trainers and positions you as an expert in your chosen area.
- Client Attraction: By targeting a specific market segment, you can tailor your marketing efforts to reach your ideal clients directly. This increases the likelihood of attracting clients who are genuinely interested in your services and increases conversion rates.
- Expertise and Credibility: Focusing on a niche allows you to deepen your knowledge and expertise in that particular area. This specialization builds credibility and trust among your clients, as they perceive you as an authority in addressing their specific needs and goals.
- Word-of-Mouth Referrals: Satisfied clients within your niche are more likely to refer you to others who share similar interests and requirements. This can lead to a steady stream of referrals, enhancing your client base and reputation.
2. Identifying Your Niche
To establish your niche as a personal trainer, consider the following factors:
- Passions and Interests: Determine your own passions and interests within the fitness industry. What specific areas of fitness do you enjoy the most? Identifying the areas that ignite your passion will help you provide exceptional services and stay motivated in your work.
- Expertise and Experience: Assess your skills, certifications, and experience. What areas do you excel in? Where have you gained specialized knowledge or achieved notable results? Your expertise and experience can serve as a foundation for identifying your niche.
- Target Demographic: Consider the demographic you most enjoy working with or have a strong connection to. This could be based on age, gender, fitness level, specific conditions (e.g., postnatal, seniors), or athletic performance goals (e.g., marathon runners, strength training enthusiasts).
- Market Demand: Research the market demand for your potential niche. Is there a specific group of individuals that has an unmet need or is underserved? Identify opportunities where your specialized services can fill a gap in the market.
3. Targeting Your Ideal Market
Once you have identified your niche, it’s time to target your ideal market:
- Tailored Messaging: Craft your marketing messages to resonate with your target market. Highlight the specific benefits and solutions you provide for their unique needs and goals. Use language and imagery that speaks directly to your ideal clients.
- Focused Marketing Channels: Identify the marketing channels that are most effective for reaching your target market. This may include social media platforms, local community organizations, industry-specific websites, or partnerships with complementary businesses.
- Networking and Partnerships: Build relationships with other professionals or businesses that serve your target market. Collaborate on joint ventures or cross-promotions to expand your reach and credibility within your niche.
- Continued Education: Stay updated with the latest research, trends, and advancements in your niche. This positions you as a knowledgeable and trusted expert, attracting clients who value staying on the cutting edge of fitness.
Conclusion
Establishing a niche or target market as a personal trainer is a strategic approach to differentiate yourself and attract clients who align with your specialized services. By identifying your niche, targeting your ideal market, and delivering exceptional services, you can position yourself as an expert and build a thriving personal training business.
To find out more about how we can support your personal training business contact us directly: [email protected]
Summer is here! This month the kids start to break up from school and holidays are fast approaching on the horizon. Now more than ever there is an urge to escape the last 18 months and find some enjoyment in getting away. So with clients taking time off, cancellations, isolation and rearranging because of parental duties etc, how are you going to navigate the next couple of months as a PT? Summer for most trainers can be a quiet time, so how to best prepare for this?
Our advice would be to use this time wisely and hears how…
Marketing & Content
Clients want to see professionalism, which is why it’s so important to make sure your social media platforms represent this. Creating content is a great way to communicate and generate interest in your services. Spend some time planning what you think potential clients might want to engage with. Find some quiet time at your gym or studio and see if the studio manager will let you utilise this time to create content.
Google/ Facebook reviews are another great way to help potential clients buy into your services, kindly suggest to your current clientele to share their thoughts on your services when they have some free time. Most will understand how vital this can be for small businesses.
Improving client Retention
How can you improve the services you already offer? What extra could you provide which will go above and beyond your client’s expectations? Even if they are leaving for a holiday could you be supporting them? With so many resources available to use, it has never been so easy to connect and check in with your clients. Checking in can make all the difference for retention, if you show you care your clients will often show their loyalty.
Goal Setting
We are halfway through the year and whilst goal setting generally takes place at the start, it’s important to check in with yourself to see where you are at. Is there anything you could have done better this year so far for example? Sometimes big goals can be overwhelming, could you break them down into smaller goals to help towards the bigger picture? Once you have achieved your goals, what’s next?
Be Proactive
Success rarely falls at your feet and sustaining a successful business take time and nurturing. It’s been a tough year all around for business, so if you are not sure how to move forward consider a mentor or someone who can help offer advice having got the T-shirt.
Thanks for reading
PT Workspace Team
We are back and ready for business! April the 12th was long-awaited for many in anticipation of gyms finally opening, alongside restaurants, bars and shops in line with Government guidelines.
Private personal training Studio
Never in all the years of operating have we had to close our doors, a feeling echoed by many business owners, but now we hope we are finally over the finish line. Since 2016 it has been our mission to elevate the industry for personal trainers, providing luxury private studio space where personal trainers could grow and develop their own businesses without the worry of extortionate rental rates which are unwavering and impractical for many small businesses.
Flexible Studio Rental Model
Thankfully since then, the industry has come a long way, and whilst the giants of commercial gyms continue churning over trainers like they are replaceable, at least there are now options available, as private personal training studio’s and small group training facilities have continued to grow in popularity, offering a more flexible and community feel to what can be a lonely business at times. Clients, as well as trainers, enjoy a more private space to train in, especially with the pandemic causing crowded spaces to feel unsafe.
Before the birth of private personal training studio’s such as PT Workspace, meant finding a gym space that you could call your own was near on impossible unless you were fortunate enough to have your own private studio. Many London parks now charge upwards of £100 per day to train clients, and many gyms want to keep their PT’s and clients in house where possible.
Studio Hire in London
With the expansion into online training, private studio hire has moved into different realms, where personal trainers now seek space not just for one to one training, but also a professional backdrop to create online content for websites and social media. Now is an amazing time to enter the industry with health at the forefront of peoples minds and the encouragement to live a more active and healthy lifestyle. There are finally options for trainers!
Stay healthy and Safe.
Thanks for reading
PT Workspace Team
They say three is a lucky number, and we could not feel luckier than to have the wonderful Holly Davidson in the studio with us, for the third installment of our PT Interview series.
Holly has been in the fitness industry for upwards of a decade and has built a solid foundation through her brand Holly Active. Joint founder of PT Workspace Nathan delves into Holly’s past, in hopes to break down her recipe for success, and explore what the future holds in the ever-changing landscape of the fitness industry.
With Special thanks to Holly for sharing her journey with us. You can find Holly’s profile under our PT Directory if you are interested in personal training also.
Thanks for Reading
PT Workspace Team
P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us here.
We are officially two videos into our interview series all about the journeys taken by successful trainers, and why they choose to go it alone and establish their own businesses.
There is no one size fits all in personal training and this week we Nathan has had the pleasure of interviewing Chris Zaremba, the proud owner of Fitness over 50. Chris has an unconventional story to tell about his route into becoming a personal trainer, but one which his clients within his niche market can relate to.
To Quote Chris ‘ People know what they want, not who they want’ which has helped define him in his corner of the fitness industry.
Watch the full interview below.
With Special thanks to Chris for his time and taking part in our second of many behind the scenes interviews yet to come.
Thanks for Reading
PT Workspace Team
P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us here.
Making or creating your own success will always be one of the most rewarding aspects of owning your own business. How you arrive at destination successville is completely up to you! Every personal trainer will have had experiences, good and bad which will have helped shape their journey. If you have time feel free to check out our latest interview series which takes an indepth look at the businesses which have continued to succeed whilst working alongside PT Workspace. For those of you just starting off or in need of some helpful options to explore within your business, then we have some top tips to get you going.
What’s your Niche?
In an industry where sometimes it’s better to be something to someone, instead of everything to everyone, having a niche can help you stand out from the crowd. Whether you choose to explore additional CPD courses such as post natal, or market to a specific gender, religion, age or group of individuals (for example: athletes) then understanding your target market in key. If finding your target market is challenging, then building a customer profile can help develop a visual representation in your mind of who you might be aiming for, you can be as detailed as you like.
Website
In this digital age it’s important to have a presence online, clients will want to look you up and it’s a great way in which to attract online traffic to your business. Whilst having a website might be obvious as necessary for your business, building one might be slightly terrifying for those of you who may not be as tech savvy as others. Thankfully websites such as Squarespace and WordPress for a small fee have lots of templates you can personalise for a fraction of the cost, if a website builder is not within your budget.
Social Media
Now there are people who will tell you to post every day, and there are those who will say, only post when the quality of your content is at a level in which to do so (quality over quantity). However you choose to post on social make sure your profiles are professional. Whilst its great to show a little lifestyle & personality within your feed, your clients won’t want to see you buzzing on a Saturday night.
Utilise Your Location
It is known that the return rate on flyering is never usually very high, however you do not often need a high conversion rate in which to make it worth it. A personal trainer recently came to PT Workspace and alongside the support of studio manager, handed out his business card/ flyer to the local businesses surrounding the gym. Just having one client sign up, has now made his investment worth while. If designing flyers is not your thing then try sites such as Canva, which have fantastic templates to personalise for free.
It’s always worth asking if the facility in which you are working at is happy to support marketing your services. For example many gym facilities will offer an online personal trainer profile, which is another way that clients can find you.
Thanks for Reading
PT Workspace Team
P.S If you are interested in finding out about personal training gym rental or studio hire at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us Personal Training Islington and Personal Training Milton Keynes & Personal Training Harrow
Every personal trainer begins their own journey into the fitness industry differently. Find out how experienced trainers Des & Lucas from Life Square Fitness have raised themselves up through the ranks to establish themselves as successful independent trainers together, whilst building their brand and business alongside PT Workspace.
In this video, Director and studio manager Nathan explores in detail, the challenges Des & Lucas have faced and overcome. As well as what is important to remember when launching and maintaining a successful business within an industry saturated with trainers and gyms. Listen to their top tips, brand values and what’s next in store for this duo.
With Special thanks to Life Square Fitness for their time and taking part in our first of many behind the scenes interviews yet to come.
Thanks for Reading
PT Workspace Team
P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us here.
PT Workspace Eco-Friendly Mission With Zest Ldn
Now you may have heard, or you may have not…But we are going to tell you anyway because we are very proud of our new partnership with Zest Ldn and the beautiful new top-of-the-line bottles which you now see floating around our studio.
This year we made it our mission at PT Workspace to remove all the plastic cups from our water fountains, in order to cut down on waste and take a more eco-friendly approach to the way in which we run the studio. Instead personal trainers & clients can now buy these stylish reusable bottles to fill up their water when they come to train. With all new products your heart skips a beat every now and then, but the feedback from the PT community has been fantastic, because it can keep liquids cool for up to 24 hours! Great for summer training days…
They also look rather impressive, don’t you think?
For every bottle purchased money will go directly to charities supporting the environment. BONUS! If this sounds like your cup of tea or super chilled bottle of liquid should i say, then head on over to the website or Amazon page to find out more.
Thanks for Reading
PT Workspace Team
P.S If you are interested in finding out about personal training at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us https://www.ptworkspace.co.uk/trainers/.
Challenges You Face as a Personal Trainer…
For those of you just starting out in the fitness industry the likelihood that at some point in your career you will face these challenges is high, and for personal trainers already established it will seem as all too familiar reading this post. However once you know what the challenges are you can then start planning how you are best going to conquer them.
Here are a few to get you going…
The Constant need for education: The fitness industry is ever evolving with new breakthroughs in science and biology alongside the fashionable trends which come and go. So even though you may not always believe in the fitness trend which has come around, you still need to be able to execute knowledge and understanding with your clients. Education is key to keeping your skills up to date and being seen as an expert in your field.
Client Base: Finding the right Client base can be incredibly difficult when establishing yourself. You have to take into account the area in which you are based, what type of clients you want to attract, how much will your targeted client base pay, making sure this client base has the motivation to invest in their own fitness and constantly marketing yourself to reach your target clients. So it can feel somewhat like a hard nut to crack but once you’ve cracked it you will be golden.
Setting an example: As a personal trainer looking in shape is incredibly important, your clients look to you for guidance and motivation, often aspiration too so you need to lead by example.. Keeping in shape is a challenge all on its own, but when your profession is based on it the stakes are a lot higher. You wouldn’t trust a hairdresser with bad hair after all…
Standing out: Over the last decade the number of PT’s avaliable has almost doubled and so the market has become saturated with personal trainers, not all of them very good either. So you need to elevate yourself above every other Tom, Dick and Harry out there professining they can do the same thing. Find your USP (unique selling point) and market yourself accordingly, you have to invest money in to get money out, whether that is in social media, your website or local advertisements.
New clients: A good personal trainer essentially works him/herself out of a job. Health and fitness is a lifestyle change. Once a client buys into that change, it becomes a habit. When a client becomes self-reliant, a trainer is no longer necessary. So it is important that you are regularly taking on new clients to combat those who will eventually leave you.
Location: There are many difficulties when it comes to finding the right location, especially as many gyms will not allow you to train your clients at their premises. It then becomes easy to get stuck working in-house at a big corporate gym working for peanuts. Thankfully thats where PT Workspace comes in, supporting independent PT’s with space to train clients. Don’t worry if we are not in the right location as we will be expanding soon and hopefully coming to a location near you. One less challenge to worry about…
As a personal trainer despite the challenges you face, your passion and drive to consistently make a difference will go a long way in changing people’s lifestyles. However you will need to be able to consistently learn, market and grow your business for it to be a success.
P.S If you are interested in finding out about personal training your client at PT Workspace you can contact [email protected]. In addition why not take a look at some of the independent personal trainers who already work and market themselves with us https://www.ptworkspace.co.uk/trainers/.
For additional marketing support for personal trainers click Here.
PT Workspace Making Fitness Fun!
Coming up this September PT workspace is taking park in Rough Runner which is Inspired by TV game shows like Gladiators, Total Wipeout and Ninja Warrior with a 10k run throw in the mix. As abit of fun we have gathered a troop of incredibly talented personal trainers which work alongside us to form a team ready to take on the obstacle course in 6 weeks time. The aim of the game is to get through the obstacle course as fast as possible, but with many of these team assault courses its as much about teamwork as it is about winning. Of course we still want to win! So we will be putting our best foot forward over the next few weeks to make sure we have a fighting chance. Now this is not as serious as tough mudder and we are definatly not pretending it is, but sometimes you just have to have some fun!
We intend to…
- Exercise obviously beforehand, that’s what personal trainers do.
- Eat, Eat, Eat energy will be a must… Any excuse to eat pasta the day before!
- Never leave a man behind, teamwork makes the dreamwork.
- Possibly carry the marketing officer Hannah, because she is really short and might not make it over some of the hurdles.
- Run like we are being chased by a herd of Elephants.
- Smile as much as possible!
Like Willie Wonka and the chocolate factory we have two golden tickets left remaining, If you would like to join PT Workspace in our crazy excursion on Sunday 9th Of September please contact [email protected].
P.S If you are interested in finding out about personal training at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us https://www.ptworkspace.co.uk/trainers/.
The Best Fitness Apps to Enhance your Workout…
Fitness apps are by no means a new concept when it comes to exercise, however navigating the sea of fitness apps now avaliable to you can be somewhat confusing, so we have narrowed down popular fitness apps which can help track, train, and enhance your workout.
Running App
NIKE + RUN
The Nike run app is fantastic for cardio and has established itself in the running industry, with great personalised training plan tailored to meet your goals and fitness level. Whilst reminding you daily of your run schedule and showcasing fitness milestones along the way.
Free, App Store and Google Play, nike.com/plus
Running App Tracker
Map My Run
Map My Run uses your phone’s GPS to track exactly where you’ve run, how far, how fast and stores it all up and presents it to you in an easy-to-understand way. What more could you want?
Free, App Store and Google Play, mapmyrun.com/
Cycle App
Strava
One of the most popular GPS cycling apps on the market, functions include being able to keep track your ride stats such as speed, distance and time. Whilst showing you exactly where you have been, you can share this information with a huge community of users, congratulate others on their efforts, and ask for advice.
Free, pro £5.99 monthly, App Store and Google Play, strava.com
Counting Calorie App
MyFitnessPal
There is very little room for cheating with My Fitness pal with the comprehensive database of food avaliable to log, it has never been so easy to calculate a meal. Making it the simple to keep track of calories and macros throughout your day.
Free, pro £7.99 monthly, App Store and Google Play, myfitnesspal.com
Strength Training App
Stronglifts 5×5
Stronglift is wonderful in its simplicity to help build strength and muscle. It breaks down exactly what exercises to do, including the amount of reps, sets and weight, and makes it easy to measure your progress over time. BOOM!
Free, £9.99 for Power Pack, App Store and Google Play, stronglifts.com
Comprehensive Strength Training
Gymaholic
For those committed to the weights room Gymaholic offers a more comprehensive in depth plan for your workout. Allowing you to browse their library of exercises and build a custom routine.
Free, pro £4.99, App Store, gymaholic.me
Swimming App
SwimIO
SwimIO is perfect for passionate swimmers allowing you to set goals whilst the app helps you achieve them. You can find local swimming pools in your area and join challenges to compete with others who are as passionate about swimming. As well as the being able to track and analyse your progress to help keep you reaching your milestones.
Free, App Store, helloswimio.com/
Fitness Apps allow us to face facts and in doing so you can keep up-to-date with where you are excelling and where improvements can be made on your fitness journey. We hope you find some of these apps helpful within your training.
P.S If you are interested in finding out about personal training at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us https://www.ptworkspace.co.uk/trainers/.
Healthy Food Business Venture Opportunity…
2018 has been an incredibly exciting year for PT Workspace having gone from strength to strength at our private personal training studio in Islington, which we launched in 2016. So naturally we want to bring luxury affordable studio hire to personal trainers all across London, as well as attainable fitness for those looking for a personal trainer. With our eyes firmly on the prize, the next step is a new studio and we feel confident with the location we have found in Farringdon, close to central & Exmouth Market with great transport links.
We love what we do and the sense of community we are building at PT Workspace, which is why we would like to offer the right individual/ individuals the opportunity to join us in this exciting venture. The space we will be leasing will be big enough for the right business to open their very own healthy food venture above our studio, meaning you will be able to offer your wonderful products to the independent trainers and clients which come through our doors.
If opening up or expanding your very own health food business is the next step in your career, than we would love to talk with you! Of course we ask that your product is inline with the health/fitness industry which PT Workspace is aligned with.
Contact us on [email protected] or 020 3411 1143
P.S If you are interested in finding out about personal training at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us https://www.ptworkspace.co.uk/trainers/.