Challenges You Face as a Personal Trainer…
For those of you just starting out in the fitness industry the likelihood that at some point in your career you will face these challenges is high, and for personal trainers already established it will seem as all too familiar reading this post. However once you know what the challenges are you can then start planning how you are best going to conquer them.
Here are a few to get you going…
The Constant need for education: The fitness industry is ever evolving with new breakthroughs in science and biology alongside the fashionable trends which come and go. So even though you may not always believe in the fitness trend which has come around, you still need to be able to execute knowledge and understanding with your clients. Education is key to keeping your skills up to date and being seen as an expert in your field.
Client Base: Finding the right Client base can be incredibly difficult when establishing yourself. You have to take into account the area in which you are based, what type of clients you want to attract, how much will your targeted client base pay, making sure this client base has the motivation to invest in their own fitness and constantly marketing yourself to reach your target clients. So it can feel somewhat like a hard nut to crack but once you’ve cracked it you will be golden.
Setting an example: As a personal trainer looking in shape is incredibly important, your clients look to you for guidance and motivation, often aspiration too so you need to lead by example.. Keeping in shape is a challenge all on its own, but when your profession is based on it the stakes are a lot higher. You wouldn’t trust a hairdresser with bad hair after all…
Standing out: Over the last decade the number of PT’s avaliable has almost doubled and so the market has become saturated with personal trainers, not all of them very good either. So you need to elevate yourself above every other Tom, Dick and Harry out there professining they can do the same thing. Find your USP (unique selling point) and market yourself accordingly, you have to invest money in to get money out, whether that is in social media, your website or local advertisements.
New clients: A good personal trainer essentially works him/herself out of a job. Health and fitness is a lifestyle change. Once a client buys into that change, it becomes a habit. When a client becomes self-reliant, a trainer is no longer necessary. So it is important that you are regularly taking on new clients to combat those who will eventually leave you.
Location: There are many difficulties when it comes to finding the right location, especially as many gyms will not allow you to train your clients at their premises. It then becomes easy to get stuck working in-house at a big corporate gym working for peanuts. Thankfully thats where PT Workspace comes in, supporting independent PT’s with space to train clients. Don’t worry if we are not in the right location as we will be expanding soon and hopefully coming to a location near you. One less challenge to worry about…
As a personal trainer despite the challenges you face, your passion and drive to consistently make a difference will go a long way in changing people’s lifestyles. However you will need to be able to consistently learn, market and grow your business for it to be a success.
P.S If you are interested in finding out about personal training your client at PT Workspace you can contact [email protected]. In addition why not take a look at some of the independent personal trainers who already work and market themselves with us https://www.ptworkspace.co.uk/trainers/.
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