The wait is over, fitness enthusiasts and personal trainers in Milton Keynes! PT Workspace is thrilled to announce the grand opening of our new Personal Training Studio right here in your city. We’re not just opening another gym; we’re unveiling a fitness haven where dreams are sculpted, goals are achieved, and community thrives.
Establishing Your Personal Training Niche or Target Market
In the competitive field of personal training, identifying and establishing your niche or target market is essential for success. By narrowing down your focus and catering to a specific group of individuals, you can differentiate yourself from the competition and attract clients who resonate with your specialized services. In this article, we will explore the importance of establishing a niche and provide tips on how to identify and target your ideal market as a personal trainer.
1. Why Establish a Niche?
Establishing a niche is crucial for several reasons:
- Differentiation: A niche allows you to stand out in a crowded market by offering unique and specialized services that cater to a specific group of individuals. This sets you apart from generalist trainers and positions you as an expert in your chosen area.
- Client Attraction: By targeting a specific market segment, you can tailor your marketing efforts to reach your ideal clients directly. This increases the likelihood of attracting clients who are genuinely interested in your services and increases conversion rates.
- Expertise and Credibility: Focusing on a niche allows you to deepen your knowledge and expertise in that particular area. This specialization builds credibility and trust among your clients, as they perceive you as an authority in addressing their specific needs and goals.
- Word-of-Mouth Referrals: Satisfied clients within your niche are more likely to refer you to others who share similar interests and requirements. This can lead to a steady stream of referrals, enhancing your client base and reputation.
2. Identifying Your Niche
To establish your niche as a personal trainer, consider the following factors:
- Passions and Interests: Determine your own passions and interests within the fitness industry. What specific areas of fitness do you enjoy the most? Identifying the areas that ignite your passion will help you provide exceptional services and stay motivated in your work.
- Expertise and Experience: Assess your skills, certifications, and experience. What areas do you excel in? Where have you gained specialized knowledge or achieved notable results? Your expertise and experience can serve as a foundation for identifying your niche.
- Target Demographic: Consider the demographic you most enjoy working with or have a strong connection to. This could be based on age, gender, fitness level, specific conditions (e.g., postnatal, seniors), or athletic performance goals (e.g., marathon runners, strength training enthusiasts).
- Market Demand: Research the market demand for your potential niche. Is there a specific group of individuals that has an unmet need or is underserved? Identify opportunities where your specialized services can fill a gap in the market.
3. Targeting Your Ideal Market
Once you have identified your niche, it’s time to target your ideal market:
- Tailored Messaging: Craft your marketing messages to resonate with your target market. Highlight the specific benefits and solutions you provide for their unique needs and goals. Use language and imagery that speaks directly to your ideal clients.
- Focused Marketing Channels: Identify the marketing channels that are most effective for reaching your target market. This may include social media platforms, local community organizations, industry-specific websites, or partnerships with complementary businesses.
- Networking and Partnerships: Build relationships with other professionals or businesses that serve your target market. Collaborate on joint ventures or cross-promotions to expand your reach and credibility within your niche.
- Continued Education: Stay updated with the latest research, trends, and advancements in your niche. This positions you as a knowledgeable and trusted expert, attracting clients who value staying on the cutting edge of fitness.
Conclusion
Establishing a niche or target market as a personal trainer is a strategic approach to differentiate yourself and attract clients who align with your specialized services. By identifying your niche, targeting your ideal market, and delivering exceptional services, you can position yourself as an expert and build a thriving personal training business.
To find out more about how we can support your personal training business contact us directly: [email protected]
Personal Training & Studio Rental in Islington
Conquering The Winter Months…
We have had an awesome summer with the weather this year, so it is little wonder why many personal trainers head to the nearest park with their portable training kits and TRX ropes to make the most of the long summer days and glorious weather. As a personal training studio, we get it…This is why we transformed our outside space so you could have the best of both worlds! Not only to keep cool inside but to have the luxury of taking gym equipment outside, which has been great for PTs this year. Regardless we understand why parks are a hit…
With London having been your playground all summer you now have to find a new strategy to keep your business going whilst the weather transitions.
As we creep into winter and the nights start drawing in, you have to start rethinking your options, as your clients do not want to workout in the rain or the dark at 6am in the morning (well we are yet to meet one who does). So before Winter hits us with all its glory, now is the time to start planning a backup plan! Which will see you through these tough months ahead.
It’s not easy for personal trainers trying to find a space that has the freedom and flexibility to accommodate an independent business. You have to think about…
- Where will I take my clients?
- How will I afford monthly rentals? (what if you have a quiet month or have booked a holiday?)
- Will you have to up your rates to afford higher overheads?
- Is it necessary to go back to working full-time in-house at a corporate/budget chain gym?
- How do you keep finding new clients? Or combat those you might lose?
With everything you have to think about, moving forward into winter can be very daunting, so we have some tips which might help you out along the way.
- Start marketing yourself before winter arrives fully (so ideally around now) to make up for clients who you know might move on or if you need the extra income.
- Do your research! There are personal training studios that take independent trainers, but they are few and far between. If you are reading this then you have already found one of them…
- Once you have found a space to train clients, choose a residential area in which you can offer your services locally, this can be your bread and butter. Let potential clients know you are in the area and available! This could be via a flyer for example. Introductory offers can go a long way in helping to generate leads.
- If the residential area is of a high-income bracket you can afford to up your rates if you need to, again do your research on the local clientele.
- Do not wait until the last minute to prepare for winter, take action now!
PT Workspace is here to support independent personal trainers with their businesses, and if you would like help transitioning into winter with finding space to train your clients then feel free to talk to us [email protected].
You can take a look at our very fair rental packages here.
5 Reasons you Should Join PT Workspace Essex For Personal Training!
We could not be more excited to see the launch of PT Workspace Essex this month, located right in the heart of Chelmsford city center and less than a 4minute walk from Chelmsford train station. Lots of parking nearby with several story car parks within easy walking distance of the studio to choose from. So whether you walk, bike, bus, train, or drive there should be no barriers between you and your personal training sessions.
So what can you expect from personal training at PT Workspace Essex? Well to start unlike many commercial gyms, PT Workspace Essex is a private personal training studio, this means that we can control peak times allowing equipment to always be accessible and ensuring a friendly, professional community and environment to be within when training. Gone are the days of overcrowded gyms at 6pm! No one needs stuffy and sweaty gyms in the early morning or after a long day at work. Now, that’s a great reason to get us started…
- Brand New fully functional equipment, who does not love shiny new things? Especially in your gym! We have everything you need for a complete full-body workout and more. Your chosen personal trainer will be able to deliver comprehensive sessions to the highest standard, with lots of fun to be had too!
- Unrestricted opening times. Yep, you heard right! If your morning starts at 6am, then worry not the studio will be open and ready for you and your PT to hit the road running. Weekends too!
- We like to keep personal training… personal. Our PT referral process takes all your needs into account, from injury rehab to pre/post-natal, weight loss, muscle gain, and everything in between. Our roster of Essex Personal Trainers whose experience and skillset are unrivaled will develop a specific program tailored to maximizing your success in meeting your goals.
- Our Essex Personal Trainers offer competitive rates for personal training based on their skillset and experience. Many of the personal trainers we refer to have upwards of 5-10 years of industry experience which sets them apart from mainstream trainers found down the local. If you would like to enquire about personal training at PT Workspace Essex then contact us directly via email or phone.
Email: [email protected]
Phone: 020 3086 7530
Did you know that Islington is the most densely populated borough in London? Well, you do now. This also means that you have the opportunity to explore some of the most popular health and fitness classes that London has to offer, right on your doorstep. Fitness classes are booming and have taken off over the last 10 years with franchises and small group training studios popping up all across London to get in on the action. But with so much choice how do you begin to select a fitness class in Islington which is right for you? What should you be looking for? How much does it cost on average? All very valid questions which we are happy to help you answer.
Fitness classes that work around you
First off, fitness classes most importantly need to be able to fit in and around your lifestyle, can you spare an hour? If not you may want to look into classes that are 45minutes maximum, you can still get a great workout, burn lots of calories and leave feeling like you’ve conquered the day. Often these will be high intensity making sure you are getting your heart rate up and often incorporating resistance training and elements of cardio. Great for strength and weight loss.
Self Defence & Martial Arts Classes in Islington
If you can spare an hour, you might want to hone in on specific skills such as learning to box or martial arts. Self-defence is a great tool to have and often a great workout too, incorporating speed and power to help aid agility. As with all great sports, you need patients, and progress will come, which is great for building confidence inside and out.
Unconventional Fitness Classes
Not all classes need to be high intensity to challenge you, joining a callisthenics class will challenge your body in ways you never knew it could. Very much based on being in touch with your body, bodyweight resistance and movement. If you are looking for something unconventional then callisthenics is definitely it.
Of course, other options include yoga, dance and pilates which is low impact and great for mobility, mental health and a variation of ages.
The most important aspect of any fitness class is that it is supportive, progressive and gives you the opportunity to meet new and local people in your area. If mixed classes are not your bag then female-only classes may be a good option to explore.
Average Price of Fitness Classes
On average fitness classes in Islington cost anything from around £15 – £25 per class, often you will save money on memberships if this is something which is offered. If you are not too sure about a class or haven’t quite made up your mind, see if a free drop-in is something that is offered so you can get a good idea of how a session feels before you commit to it.
If you would like to find out more about the classes offered at PT Workspace then please do register your interest and we will be in touch with the latest timetables. Email: [email protected]
Thanks for Reading
PT Workspace Team
Marketing yourself as a personal trainer is a fundamental part of modern business, and if you’re hoping to create a successful brand then it’s never been more important. Establishing a strong website and social media presence helps create a digital footprint for potential clients to find you. So, what do you need to think about before hiring a studio and creating content?
Finding an affordable fitness space to rent
Finding space to hire in London has been a constant battle for personal trainers since what feels like the dawn of time, so when looking for a studio or gym to hire for filming the search can be challenging. First off you need to consider if the gym allows filming and second whether you will have to share the gym with the public. Private hire can be an investment so if there is anyone else you can work with to make the cost manageable it’s worth checking. Personal trainers have been known to hire a fitness space together and share the creative costs for photography.
Striking a deal with a gym that rents space regularly
If you are looking to create content regularly it is often worth asking if a special rate can be worked out for regular bookings. If you know you need to hire every month or twice a month, most businesses will be happy to have loyal customers. You may have to show some commitment first so bear that in mind if you are expecting discounts straight off the bat. Gyms that have a large public membership or are not used to hiring gym space will charge thousands to close facilities so searching out independent gyms that you can build relations with can save a lot of money.
What equipment is available in a Fitness space for filming?
Every gym and studio will vary in the equipment that is provided, so to make sure you have everything you need for your shoot, request an equipment list or virtual tour prior to booking. Any professional establishment will have a list ready for you. Particularly if fitness spaces are designed for rental, they should have a variety of functional equipment which should showcase the strongest exercises visually. We all love seeing compound big lifts, battle topes and kettlebells, this should be a minimum expectation.
Are there changing rooms?
Seems like an obvious question but it is often overlooked. If you are working with models, then you will need them alongside toilet facilities. If booking a space for filming, it would be important to have at least two changing rooms if the shoot consists of over 5/7 Models.
What’s the maximum capacity?
Sometimes shoots can be a one-man band other times it requires models, creatives, and support, so it’s always worth asking if there is a maximum capacity especially considering Covid-19 restrictions. Most Personal studios that are set up to allow renting for a full commercial filming crew would at least 1000 SQ ft. If a Fitness space for rental has less than 1000 SQft it is likely a small personal space often only able to support Personal trainers,
Timing is key
Planning for unforeseen eventualities when filming is a must. When working with people there will always be an element of uncertainty, so give yourself extra time to make allowances for the little things which could take you off guard and be time-consuming. Plan to always arrive 30mins prior most locations that hire fitness spaces out will allow setup time ahead of paid shoots, but this will often need to be confirmed.
Location and parking
When hiring a gym or personal training studio you need to make sure it is accessible for all involved in bringing together your project. Can the location be reached easily? Is there parking nearby or on the premises? Where is the nearest station? How long does it take to reach? All questions worth asking. A large percentage of Gyms and Fitness facilities will be located near tube stations but if you’re travelling with a large film crew it would be suitable to check private or street parking.
Equipment
Phones have come a long way in the last 10 years especially cameras, so whether you’re using a 4k Redcam or your mobile phone, make sure you have your equipment in check, backup storage, chargers, batteries, lighting, microphones, which can all become a nightmare if left unchecked. Save yourself the headache and make a list of the essentials so that nothing gets left behind.
Be respectful
When you are finished take time to put equipment and things you have used back in the rightful place, respecting the facilities will help build a good working relationship overall which can only be a positive. Think of a relationship of an Air Bnb rental model, or being a guest at someone’s house. Most Gyms/Studio will supply Rental and Rules so a clear checklist will be available to compare against. Often giving a few extra mins can help secure a good first impression to the Facilities Manager.
For more information please contact [email protected] with studio hire in the subject line.
Thanks for reading
PT Workspace team
Studio Hire at PT Workspace
Since opening our doors in 2016 in the borough of Highbury & Islington, PT Workspace has gone from strength to strength and the fully equipped personal training studio has now many wonderful new additions like the recently renovated outside space. Our Facilities include but are not limited to, equipment such as weight racks, dumbbells, kettlebells, spin bike, battle ropes, punching bags, pull up bar, leg press, sledge, tyres (etc)
We understand more than most, how difficult it can be to find the right space in London. Which is why we are now offering studio hire opportunities for photographers, videographers and personal trainers alongside collaborative projects & events relevant to the fitness industry. Whether personal or commercial we welcome you to get creative in our personal training studio with hourly and day rates available.
Please request rates: [email protected]
As we are a full-time personal training studio, we do have personal trainers and their clients to consider when confirming your booking. Weekends and most flexible and our prices reflect this. Weekday bookings are subject to the studio manager’s approval and will be priced accordingly.
For more information please contact [email protected] with studio hire in the subject line.
P.S If you are interested in finding out more about personal training at PT Workspace you can contact [email protected]. In addition, why not take a look at some of the personal trainers who already work with us https://www.ptworkspace.co.uk/trainers/.
‘Whilst we are all in this together, we are not all in the same boat’. This quote you hear bounded around rings true for many of us facing lockdown and the monumental effect it has had on our lives and businesses.
Whilst despair can plague your thoughts guessing which month is finally going to ease restrictions, your moral compass goes into overdrive and you are left wondering what, when, where, why… Is this the right time? Then BOOM! You’re down the rabbit hole spiralling. So easily done and stressful at the same time. You go online or switch on the TV which stokes your anxiety, and before you know it you’ve dreamt up a hypothetical situation with no way of knowing which part is fact or fiction. Before all context is lost, take a moment to see what positives you can derive from this unrivalled experience, no matter how small they are.
- Keep Focused! Exhausting energy on what you cannot control will not help your mental health, neither is it the best use of your time. It’s draining! Although, that is not to say you should not prepare for change, as in these challenging times being able to adapt is important. However, making informed decisions from the evidence provided by trusted sources is advised, as you would in all other areas of health and fitness. You got this! Think smart.
- Health is important! We know this, you know this, and now the rest of the world knows just how important it is also. Never has it been so vital to look after one’s health, the days of waiting for a miracle cure or quick fix are drifting into the abyss (well we hope so). Which means good old hard work and determination can prevail. Opening the door for personal trainers and fitness/ nutrition professionals to do what they do best, especially for those seeking help.
- Kindness! Yes, headlines and social media will showcase the most frustrating people society has to offer, but in challenging times, the kindness of strangers has been a beautiful thing. At least there are a few good eggs still knocking around to restore faith in humanity. Maybe you are one of them?
- Time is precious! Nobody appreciates change being thrust upon them when they least expect it, and not many envisioned 2020 quite like this. So if this has given you time to re-evaluate a few things that have needed your attention, then hit the reset button and work on what is viable during the quiet days.
- Starting something new! Whether you are an avid weight lifter and suddenly found your running feet, or decided that now is the time to create an online personal training platform, then take kudos in starting something new which you may not have done otherwise. All about the small wins, acknowledge them because we all have to start somewhere.
Finding positives might be a stretch too far some right now and that’s okay. But on reflection at some point, there will surely be some important lessons learned and maybe positives down the line.
Stay Healthy and safe!
Thanks for reading
PT Workspace Team
They say three is a lucky number, and we could not feel luckier than to have the wonderful Holly Davidson in the studio with us, for the third installment of our PT Interview series.
Holly has been in the fitness industry for upwards of a decade and has built a solid foundation through her brand Holly Active. Joint founder of PT Workspace Nathan delves into Holly’s past, in hopes to break down her recipe for success, and explore what the future holds in the ever-changing landscape of the fitness industry.
With Special thanks to Holly for sharing her journey with us. You can find Holly’s profile under our PT Directory if you are interested in personal training also.
Thanks for Reading
PT Workspace Team
P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected]. In addition why not take a look at some of the personal trainers who already work with us here.
Whilst Adulting in the gym may seem like common sense…And it is, we all know that one person who needs to check themselves occasionally because they are most likely completely oblivious. Oblivious being the keyword in that sentence, which is why gym etiquette is so important. Here is how you can help:
- Use a towel and wipe down equipment! Cleanliness is a must because no one wants to follow on from a sweaty Betty or Bob when the bench or machine has sweat patches. Don’t be that person! Wipe down the surface your skin touches.
- Put Equipment back… Sound obvious? That’s because it is… For anyone else looking for that weight or If you are lifting and using a bar, please put the weights back in some resemblance of order. This is just common courtesy.
- Blasting music from your headphones or music device is never a good look, especially not in the gym because it will always upset someone in a busy space, you can almost guarantee it!
- Blocking the someones view in the mirror… Not cool.
- Blocking the dumbbell rack, so others cannot reach the weights because you are in the midst of doing your curls. MOOOVE BRO! Step away from the rack and find some space.
- Saving Equipment! It must be up there with one of the most annoying attributes to any gym facility. If you are not using the equipment, then put it back. Putting your sweaty towel over it, whilst you take a 20minute toilet break is not ok. Hoarding equipment is also not ok, even if you are doing your own personal HIIT session. Note that everyone around you in that moment thinks you are a numpty. FACT!
- Give people space if they are lifting, at the very least a meter. For safety and for personal space. Also, no one wants a conversation or to be spoken to whilst lifting… Just Saying.
- Offering unsolicited advice. Now unless that person is in immediate danger then don’t do it. Even if someone might need it, no one appreciates the “know-it-all”, and you never know someone’s goals, previous or current injuries, or experience.
- Don’t Stare it’s creepy. Whilst the gym can be a distracting environment with lots going on, you are not invisible, and you will be noticed.
- Dropping Weights after finishing your set… Don’t Do it, it’s not cool and damages the equipment.
- It’s understandable that having a mobile on the gym floor is useful – whether using it as a timer, tracking your workouts, or filming your workout/technique. Just refrain from loud, distracting conversations on the gym floor (take it elsewhere!). If you can talk on the phone loudly throughout the entirety of your workout, you’re doing it wrong. Also, don’t occupy a piece of equipment if you’re going to sit there scrolling through Instagram or Facebook. You’re there to train, so train!
So there we have it! Adulting 101 in the gym, whilst we can all be guilty of having committed one or more of these offenses in the past, the majority is just common sense & courtesy.
If your standard gym environment is as annoying as this post then maybe you should consider a different environment to train.
Thanks for Reading
PT Workspace Team
P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact [email protected].
In addition why not take a look at some of the personal trainers who already work with us here.