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BATTLING AUTHENTICITY IN HEALTH & FITNESS

January 24, 2019
BATTLING AUTHENTICITY IN HEALTH & FITNESS

There is a tide of change coming in the fitness industry, can you feel it? Even though there are more faddy diets, weight loss pills and magic weight loss drinks than ever before, the backlash from qualified professionals who are tied of misleading products is mounting. It sends home a message loud and clear, enough is enough! The responsibility health and fitness professionals have to their clients and listeners before endorsing a product is of great importance. No matter the grind, the world is looking at what way your moral compass is turning and even with the best intentions, be hopeful it is facing the right way.  

diet

The boom of instagram has given a platform for personal trainers to have a voice, share their lifestyles and inspire, but with it comes the pressure to represent your own authenticity as a fitness professional. Maybe there was a time when those of us who knew better would turn a blind eye to the continuous onslaught of diet fads because the battle way just too great to rage on one’s own, brush it under the carpet as ‘Another one’ to join the army of weight loss products promising unrealistic sustained weight loss (for the majority). But when the audience at which these diet products are aim at start fighting back, it will only be a matter of time before the truth is out, and no amount of photoshopped before and after pictures will save the product from its inevitable demise.

There is no short cuts for long term success in creating a sustainable healthy lifestyle, that much is true. So it’s the job of all health and fitness professionals to help clear fog and raise the industry to higher standards for the benefit of all.

Keep It Real…

Thanks for Reading

PT Workspace Team

P.S If you are interested in finding out about personal training your client at PT Workspace you can contact info@ptwporkspace.co.uk. In addition why not take a look at some of the independent personal trainers who already work and market themselves with us https://www.ptworkspace.co.uk/trainers/.

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