Marketing yourself as a personal trainer is a fundamental part of modern business, and if you’re hoping to create a successful brand then it’s never been more important. Establishing a strong website and social media presence helps create a digital footprint for potential clients to find you. So, what do you need to think about before hiring a studio and creating content?
Finding an affordable fitness space to rent
Finding space to hire in London has been a constant battle for personal trainers since what feels like the dawn of time, so when looking for a studio or gym to hire for filming the search can be challenging. First off you need to consider if the gym allows filming and second whether you will have to share the gym with the public. Private hire can be an investment so if there is anyone else you can work with to make the cost manageable it’s worth checking. Personal trainers have been known to hire a fitness space together and share the creative costs for photography.
Striking a deal with a gym that rents space regularly
If you are looking to create content regularly it is often worth asking if a special rate can be worked out for regular bookings. If you know you need to hire every month or twice a month, most businesses will be happy to have loyal customers. You may have to show some commitment first so bear that in mind if you are expecting discounts straight off the bat. Gyms that have a large public membership or are not used to hiring gym space will charge thousands to close facilities so searching out independent gyms that you can build relations with can save a lot of money.
What equipment is available in a Fitness space for filming?
Every gym and studio will vary in the equipment that is provided, so to make sure you have everything you need for your shoot, request an equipment list or virtual tour prior to booking. Any professional establishment will have a list ready for you. Particularly if fitness spaces are designed for rental, they should have a variety of functional equipment which should showcase the strongest exercises visually. We all love seeing compound big lifts, battle topes and kettlebells, this should be a minimum expectation.
Are there changing rooms?
Seems like an obvious question but it is often overlooked. If you are working with models, then you will need them alongside toilet facilities. If booking a space for filming, it would be important to have at least two changing rooms if the shoot consists of over 5/7 Models.
What’s the maximum capacity?
Sometimes shoots can be a one-man band other times it requires models, creatives, and support, so it’s always worth asking if there is a maximum capacity especially considering Covid-19 restrictions. Most Personal studios that are set up to allow renting for a full commercial filming crew would at least 1000 SQ ft. If a Fitness space for rental has less than 1000 SQft it is likely a small personal space often only able to support Personal trainers,
Timing is key
Planning for unforeseen eventualities when filming is a must. When working with people there will always be an element of uncertainty, so give yourself extra time to make allowances for the little things which could take you off guard and be time-consuming. Plan to always arrive 30mins prior most locations that hire fitness spaces out will allow setup time ahead of paid shoots, but this will often need to be confirmed.
Location and parking
When hiring a gym or personal training studio you need to make sure it is accessible for all involved in bringing together your project. Can the location be reached easily? Is there parking nearby or on the premises? Where is the nearest station? How long does it take to reach? All questions worth asking. A large percentage of Gyms and Fitness facilities will be located near tube stations but if you’re travelling with a large film crew it would be suitable to check private or street parking.
Equipment
Phones have come a long way in the last 10 years especially cameras, so whether you’re using a 4k Redcam or your mobile phone, make sure you have your equipment in check, backup storage, chargers, batteries, lighting, microphones, which can all become a nightmare if left unchecked. Save yourself the headache and make a list of the essentials so that nothing gets left behind.
Be respectful
When you are finished take time to put equipment and things you have used back in the rightful place, respecting the facilities will help build a good working relationship overall which can only be a positive. Think of a relationship of an Air Bnb rental model, or being a guest at someone’s house. Most Gyms/Studio will supply Rental and Rules so a clear checklist will be available to compare against. Often giving a few extra mins can help secure a good first impression to the Facilities Manager.
For more information please contact [email protected] with studio hire in the subject line.
Thanks for reading
PT Workspace team
Summer is here! This month the kids start to break up from school and holidays are fast approaching on the horizon. Now more than ever there is an urge to escape the last 18 months and find some enjoyment in getting away. So with clients taking time off, cancellations, isolation and rearranging because of parental duties etc, how are you going to navigate the next couple of months as a PT? Summer for most trainers can be a quiet time, so how to best prepare for this?
Our advice would be to use this time wisely and hears how…
Marketing & Content
Clients want to see professionalism, which is why it’s so important to make sure your social media platforms represent this. Creating content is a great way to communicate and generate interest in your services. Spend some time planning what you think potential clients might want to engage with. Find some quiet time at your gym or studio and see if the studio manager will let you utilise this time to create content.
Google/ Facebook reviews are another great way to help potential clients buy into your services, kindly suggest to your current clientele to share their thoughts on your services when they have some free time. Most will understand how vital this can be for small businesses.
Improving client Retention
How can you improve the services you already offer? What extra could you provide which will go above and beyond your client’s expectations? Even if they are leaving for a holiday could you be supporting them? With so many resources available to use, it has never been so easy to connect and check in with your clients. Checking in can make all the difference for retention, if you show you care your clients will often show their loyalty.
Goal Setting
We are halfway through the year and whilst goal setting generally takes place at the start, it’s important to check in with yourself to see where you are at. Is there anything you could have done better this year so far for example? Sometimes big goals can be overwhelming, could you break them down into smaller goals to help towards the bigger picture? Once you have achieved your goals, what’s next?
Be Proactive
Success rarely falls at your feet and sustaining a successful business take time and nurturing. It’s been a tough year all around for business, so if you are not sure how to move forward consider a mentor or someone who can help offer advice having got the T-shirt.
Thanks for reading
PT Workspace Team
Studio Hire at PT Workspace
Since opening our doors in 2016 in the borough of Highbury & Islington, PT Workspace has gone from strength to strength and the fully equipped personal training studio has now many wonderful new additions like the recently renovated outside space. Our Facilities include but are not limited to, equipment such as weight racks, dumbbells, kettlebells, spin bike, battle ropes, punching bags, pull up bar, leg press, sledge, tyres (etc)
We understand more than most, how difficult it can be to find the right space in London. Which is why we are now offering studio hire opportunities for photographers, videographers and personal trainers alongside collaborative projects & events relevant to the fitness industry. Whether personal or commercial we welcome you to get creative in our personal training studio with hourly and day rates available.
Please request rates: [email protected]
As we are a full-time personal training studio, we do have personal trainers and their clients to consider when confirming your booking. Weekends and most flexible and our prices reflect this. Weekday bookings are subject to the studio manager’s approval and will be priced accordingly.
For more information please contact [email protected] with studio hire in the subject line.
P.S If you are interested in finding out more about personal training at PT Workspace you can contact [email protected]. In addition, why not take a look at some of the personal trainers who already work with us https://www.ptworkspace.co.uk/trainers/.