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03 Dec

Finding Clients in the Festive Season

December is finally here! Gosh blink and it will be Christmas day… Whilst many people start shutting down for the December period, those of us in the fitness industry are revving up for a busy January/ February. Lets face it, people need personal trainers more than ever, specially when each year the fad diets don’t stop over the festive season any more, social media carries them all year round, and it gets confusing knowings who to trust. After what can be a heavy month for many, come January it’s easier for those more susceptible to quick fixes to get sucked into a miracle cure, for all the pounds consumed over this naughty period of indulgence. So if you need to up your game after the New Year we have some top tips to help convert those clients in the upcoming months ahead which are looking for a little guidance.

finding clients

TASTER SESSIONS

Building good rapport with your current clients, helping them feel comfortable as well as being friendly and approachable is vital when marketing yourself… Word of mouth goes a long way! Let your current clients know that you will be taking on new clients in the New Year and even say that you can give them a free or discounted session for each recommendation!  Or even recommend you both come together for a free taster session.

During the taster session you should ask open ended questions about the client’s lifestyle and fitness, find ways of showing how you can help them, but not in a way that makes the prospective client feel defensive – many people are nervous about Personal Trainers, after all you are the epitome of the fit and healthy lifestyle goal they are aiming for!

OFFER DISCOUNTS

Try offering packages of your training sessions and discounts if the client takes a number of sessions.  Or consider discounting the first one or two sessions in a “Try it and See” incentive. Contact your existing and old clients and offer their friends a reduced price first session and as a thank you, a discounted price session for the old client – which may result in new clients and the return of old clients!

LISTEN TO THEM

Ask about their health and fitness history and make notes.This shows the client you genuinely want to help them in a personal way, rather than giving them a basic plan made for anyone. Once you fully understand their health history you can help craft a informative response. Consultations are inherently as they are worded, consultancy practices not a pitch. Use the opportunity to find information that will help structure your own explanation on how you can support them with their fitness goals.

SHARE THE GLORY

Don’t be shy – if you have good results from other clients that you have documented or photographed, then show them (with permission of course). You can also try:

  • Keep your website regularly updated with accomplishments.
  • Email your existing clients with updates and healthy tips.
  • If you have recommendations from your clients then put them on your webpage, and use social media to your advantage,
  • Clients may feel a world away from you in regards to their own personal physique, so by showing them that you have experience transforming body shapes similar to theirs, will boost their motivation and definitely help.  Above all, keep it professional!

 

We wish you every success in the upcoming months ahead, and if you need somewhere to train all those new clients then make sure you talk to us…

 

Thanks for reading

PT Workspace Team

 

P.S If you are interested in finding out about personal training your client at PT Workspace you can contact info@ptwporkspace.co.uk. In addition why not take a look at some of the independent personal trainers who already work and market themselves with us https://www.ptworkspace.co.uk/trainers/.

For additional marketing support for personal trainers click Here.

26 Nov

How many questions will you get right…No peeking!

To lose a 1lb of fat, you need to consume 3,500 less calories a week?

FACT or FICTION?

Answer: FACT 

Because 3,500 calories equals about 1 pound (0.45 kilogram) of fat, you need to burn 3,500 calories more than you consume to lose 1 pound. So if you cut 500 calories from your typical diet each day, you’d lose about 1 pound a week (500 calories x 7 days = 3,500 calories). It isn’t quite this simple ,because you usually lose a combination of fat, lean tissue and water. Additionally due to changes which can occur in the body as a result of weight loss, you may need to continue to decrease calories in order to continue losing weight steadily.

Stretching will help prevent injury and reduce muscle soreness?

FACT or FICTION?

Answer: FICTION

“The evidence from randomised studies suggests that muscle stretching, whether conducted before, after, or before and after exercise, does not produce clinically important reductions in delayed-onset muscle soreness in healthy adults.” Conclusion by Authors Herbert RD1, de Noronha M, Kamper SJ. Musculoskeletal Division, The George Institute for Global Health.

 

A Systematic Review of the Literature, colleagues pored over nearly 100 other published medical studies on the subject. Their key conclusions: stretching does increase flexibility; the highest-quality studies indicate that this increased flexibility doesn’t prevent injuries; few athletes need extreme flexibility to perform their best (perhaps just gymnasts and figure skaters); and more injuries would be prevented by better warm-ups, by strength training, and by balance exercises, than by stretching.

 

On average we can only gain 2 pounds of muscle for men a month and 1 pound for women? 

FACT or FICTION?

Answer: FACT

Here’s how fast you can expect to build muscle on average:

Average Natural MAN: between 0.25 and 0.5 pounds of muscle per week (or about 1-2 pounds of muscle gained per month).

Average Natural WOMAN: between 0.12 – 0.25 pounds of muscle per week (or about 0.5-1 pound of muscle gained per month).

We’re strictly talking MUSCLE, not WEIGHT. Besides actual muscle, weight gained throughout the week could be (and often is) fat, water or glycogen. We’re not talking about any of those here.

Fact or fiction?

Lifting the heaviest weights will help me develop muscles fastest.

OR

Increasing reps rapidly will tone up abdominals like 20 Ab crunches.

“two birds one stone”

FACT or FICTION?

Answer: FICTION

Hypertrophy can be broken down into two types of categories myofibrillar and sarcoplasmic. Each of these specific types of muscle hypertrophy will result in increasing size of cells, but not of equal effect.

Sarcoplasmic hypertrophy is focused on increasing the actual size of the muscle, and less on increasing strength.

Several repetitions (generally 8–12 for bodybuilding or 12 or more for muscular endurance) against a submaximal load facilitate mainly sarcoplasmic hypertrophy (professional bodybuilders and endurance athletes).

Myofibril hypertrophy will focus more on strength increase and less on an increase in the size of the skeletal muscle.

80 to 90% of the one-repetition maximum for 2–6 repetitions (reps) causes myofibrillated hypertrophy to dominate (as in powerlifters, Olympic lifters and strength athletes).

Fact or fiction?

Running will help me shape my legs and bum? 

FACT or FICTION?

Answer: FICTION

Increasing lean muscle in the legs and bum will impact shape and definition alongside lower body fat percentage. Running will be effective cardiovascular exercise and reduce body fat, to increase lean body mass resistance training is required over conventional beliefs on running to achieve these goals.

Squats with weights

Obviously helps to build your leg muscles (including your quadriceps, hamstrings, glutes and calves), and can also create an anabolic environment, which promotes body-wide muscle building.

Increasing lean muscle in the legs and bum will impact shape and definition alongside lower body fat percentage. Running will be effective cardiovascular exercise and reduce body fat, to increase lean body mass resistance training is required over conventional beliefs on running to achieve these goals.

 

Low intensity cardio is most effective to burn calories and lose weight?

 FACT or FICTION?

Answer: FICTION

Although it’s technically true that exercising in the so-called “fat burning zone” (at a lower intensity level of about 60% to 70% of maximum heart rate) does use a higher percentage of fat calories for fuel, the overall total calories burned is still fairly low. The reason is simple. Fat is a slow-burning fuel that requires oxygen to convert it to a usable energy, so it’s great for long, steady, slow exercise, like backpacking, or cycling a long distance. Most people have enough stored body fat to fuel low level activity for days and days without running out of energy, but if you want to go fast, work all-out, or burn the most calories per minute, you need to rely on the faster-burning carbohydrate (glycogen) for energy. Converting fat to fuel takes longer, and requires lots of oxygen. In the strictest definition, this is called aerobic metabolism.

The real question is If your goal is weight loss, and burning calories is the way you are trying to lose weight, you are better off exercising at a higher intensity 2-3 times per week, and burning more overall calories from both fat and stored glycogen.

fact or fiction

Thanks for reading

PT Workspace Team

 

P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact info@ptwporkspace.co.uk. In addition why not take a look at some of the personal trainers who already work with us here. 

 

19 Nov

Periodization… Keep Your Body Guessing

Periodization is the most significant resistance training tools you can use, to break plateaus and prevent overtraining. This system of training is typically divided up into three types of cycles: microcycle, mesocycle, and macrocycle.

  • The microcycle is generally up to 7 days.
  • The mesocycle may be anywhere from 2 weeks to a few months and can further be classified into preparation, competition, peaking, and transition phases.
  • The macrocycle is for the total year or season and is understood to be the overall training period.

Periodization

“Most comparative studies have demonstrated the superiority of periodized over non-periodized programs in terms of greater changes in strength, body composition, and motor performance (Fleck 1999)”

It is highly recommended that a period of at least 3 weeks is ideal to see significant benefits and adaptations, within areas such as power/speed and strength work. Many professionals accept that keeping the body guessing is the key to development, but what is the most efficient way in which to add periodization to your exercise routine? Try…

  1. Choice of exercises
  2. Order of exercises
  3. Resistance or load
  4. Number of sets per exercise
  5. Number of exercises per muscle group
  6. Repetition range
  7. Type of contraction
  8. Speed of movement

Commonly people change the exercise variety (for example press up to a chest press) because if you alter  load, or repetition you will have an effect on the adaptation of the muscle. This could be sarcoplasmic hypertrophy commonly found with reps of 8-12, best suited to muscles size development (cross sectional area) found in most body recomposition programs.

Periodization trainingHere are a couple of great ways to shock your body if typically following a muscle building phase. Try and incorporate one of these techniques into your next 3 weeks of training and see how you get on. This maybe a great way in which to focus on different energy systems, whilst improving your recovery time and strength.

Drop sets

Drop sets… You mainly focus on reducing the weight through progressive sets without rest. Great for damage and really will have you feeling the burn from the reduced rest periods. Work on your typical weight for 1 set, and reduce with 3 drop, then reducing the weight as needed usually 20-30 percent of your 1 rep max, theses sets are known as triple drops.

Periodization training

Often repeat for 2-3 sets or used as a fatigue bearing exercise at the end of a muscle specific split exercise routine.

 

Supersets

Supersets can be great way to increase intensity, and used in normal split routines. By using supersets you can inflict maximum damage in a short period of time into multiple muscles.

Periodization training

Repeat for 3/4 sets for maximal hypertrophy, this can be used by combing opposing muscles which can fatigue without reducing power output.

Such as

Bicep-Tricep

Or

Chest-Back

Most fitness professionals understand how to best change intensity and volume to progress their client or athlete across their training phases. So make sure if you are going make a change in one of these variables, you should research or consult a professional to discover if it benefits your end goal, rather than hinder development.

 

Thanks for reading

PT Workspace Team

 

P.S If you are interested in finding out about personal training or studio hire at PT Workspace you can contact info@ptwporkspace.co.uk. In addition why not take a look at some of the personal trainers who already work with us here.